Online Content Development | Legal Internet Marketing Blog - Part 2

Is Your Marketing Content Truly Engaging with Your Reader?

By SLS Consulting on August 22, 2013

More than ever, well-done written content is one of the pillars of a strong online marketing campaign. Due to a combination of Google’s crackdown on spam and the shifting tastes of consumers, having high quality writing can both boost search engine rankings and snag the attention of readers.

In this entry, we will look at how written content can engage with a reader and make him or her feel connected to a company. Consider these ideas and how they can relate to your company’s style and goals.

Tell a Story

All great writing tells a story, either explicitly or implicitly. Your intro, exposition, and resolution will create questions for the reader and eventually provide some type of answer for him or her. While this is obvious in literature, marketing writing also follows the same path. Creating questions in the minds of readers and then providing answers helps to show that your company is a source of knowledge or the answer to those questions. In any case, a well-done story will make readers invested and interested until the end. Read the rest »

When Blog Writing, Structure Can Help Promote Creativity

By SLS Consulting on July 24, 2013

Having a blog that you consistently publish on is a key part of online marketing, with your site continually creating new content associated with your company. While there are many more aspects of a strong online presence, having a successful and high quality blog is a definite help.

But if you have been writing for your company’s blog for an extended period of time, you may find that you are starting to repeat yourself. Obviously, this is not good for reader retention or search engine rankings. But what can you do about it?

First, take the time to go over your previous blog entries. All of them, if possible. It may seem tedious and time-consuming, but it is vital that you set aside time to completely understand where your blog has been and where it has not. Getting a better look at your blog’s content will illustrate any over-reliance on a subject or the neglect of any area of your company.

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