How Law Offices Can Use Longtail Keywords to Improve SEO
Search engine optimization (SEO) is the process marketers use to direct traffic to your website from unpaid Google searches. Three major components of an effective SEO strategy are links, content, and website design.
Content refers to the written text on the pages and blogs of your website. The keywords in your content are a high-ranking factor. When used correctly, longtail keywords will improve your rankings in Google queries and help direct more traffic to your website.
How to Respond to Grieving Clients
We’re aware that there are things you need to know as a lawyer that are not taught in law school, such as the importance of maintaining a cordial and professional demeanor when interacting with emotionally vulnerable clients.
Many clients may be experiencing intense grief. They may be feeling the effects of a devastating loss, such as the death of a spouse or a child. Maybe your client or someone they love has suffered a catastrophic injury.
Clients of family law attorneys may be faced with overwhelming sadness due to the dissolution of their family or the end of a long-term relationship.
How to Convert Calls Into Clients
Time is crucial. You must respond to all queries as quickly as possible or one of your competitors will end up signing a client that could have been yours.
Missed calls will cost you clients, so the person who answers the phone at your law firm must begin the intake process right away.
There are four essential steps for converting calls into clients:
- Develop a consistent intake process.
- Identify the number of qualified leads your office receives.
- Measure the number of qualified leads you convert.
- Refine your intake process to increase your conversion rate.
How Your Marketing Agency Responds to a Design Request
At SLS Consulting, Inc., we understand the importance of a first impression, especially when it comes to your website. Our design team specializes in striking the right balance between satisfying SEO ranking factors, implementing modern design and ADA practices, and helping clients find what they’re looking for.
We recognize the importance of enhancing your brand and producing a website that reflects your firm’s values, personality, and style.
The SLS Consulting, Inc. team has been designing successful legal websites for over 20 years. Using our experience, we have developed helpful strategies and valuable tips for working with clients. Today, we continue to build award-winning sites that are known throughout the industry.
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Law Firm “About Us” Pages 101
When someone is looking for a lawyer, chances are they have a pretty big problem. Perhaps their daughter was harmed in an automobile collision, or their brother got arrested for domestic abuse. Or maybe their spouse suddenly moved out of the house, and they don’t know where to turn for help.
A potential client is probably feeling a great deal of pain and confusion and a sense that their world is coming apart. What they need most is to feel reassured. You want to convince them that you know how to make things better, and you’ve already helped a lot of people who were in a similar situation.
Your About Us page is probably the second most viewed page on your website after your Homepage. And it’s crucial for converting visitors into leads.
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How to Determine Your SEO Content Budget
For law firms, digital marketing is vastly superior to traditional marketing strategies when it comes to generating ROI. That’s because digital marketing is targeted to connect you with people in your area who are seeking the services you provide.
Content marketing is a key component of any digital marketing campaign. It has significant front-end costs, including building a competitive website, defining your marketing goals, and purchasing the necessary diagnostic tools. After that, maintaining a content marketing campaign is relatively inexpensive and it will provide revenues for years to come
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Building Effective Lawsuit Case Results Pages
Choosing the right personal injury lawyer is a huge decision. For many accident victims, prevailing in a personal injury lawsuit is the only way to avoid severe financial hardship. That’s why it’s so important to convince potential clients that you have a successful track record in personal injury cases.
When used effectively, a Case Results page tells people that you have what it takes to win. But you’ll need to do a lot more than provide a list of big settlements. It’s important to format your Case Results page in a way that tells every client’s story.
People have a natural sense of fairness and a desire to see justice prevail. When you tell them what your client was up against and how you helped them secure their future, it’s very compelling.
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Why Should Your Website Be Designed for Mobile Users?
These days, over half of web searches come from a mobile device. In fact, a lot of your potential clients don’t even own a computer and they do all their web browsing using their phones.
If your website isn’t mobile-friendly, you’re missing out on millions of potential customers. To attract more clients, your website must do the following when viewed on a mobile device:
- Look good;
- Load fast;
- Navigate easily;
- And interact seamlessly.
SLS Consulting, Inc. Named “Top Web Design Company” by DesignRush
DesignRush is a leading consumer guide that helps people locate the best professional marketing agencies. They have listings for over 20,000 agencies in 50 countries. DesignRush analyzes thousands of agencies and ranks top firms based on their ability to provide SaaS services, including web design and digital marketing.
For our “expertise in web design, legal marketing, SEO, content marketing, and more,” SLS Consulting, Inc. was recently named a “Top Web Design Company” by DesignRush. We are very pleased to be recognized for the service we provide to our clients.
SLS Consulting, Inc. is a full-service digital marketing agency with considerable experience in legal marketing. We’ll streamline your marketing efforts to ensure the best return on investment. When you partner with SLS Consulting, Inc., we always keep you informed and involved with our marketing strategy.
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Content Marketing: Don’t Stop at Keywords!
People often equate SEO with keywords, and keywords are definitely an important ranking factor. Choosing the right keywords will help your website pages and blog entries achieve high rankings in search engine queries. But SEO has gotten a lot more sophisticated in recent years, and there are several additional strategies required to earn a strong page rank.
Keywords are just the tip of the iceberg when it comes to what SEO can do for you. And it’s important to remember that ranking at the top of Google searches shouldn’t be your ultimate goal. It’s more essential to have content that will generate leads.
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