How To Respond To Bad Reviews
Businesses live online. And whether we like it or not, online reviews play a significant role in attracting new clients. Reviews also impact organic SEO and Local Pack rankings.
Checking reviews found on Google, Yelp, Facebook, and other sites has become an integral part of the buyer’s journey for today’s consumers. If you ignore negative reviews, people will think you have something to hide. But negative reviews are a wonderful opportunity to build your brand if you’re willing to respond in an open and positive way.
It’s essential to respond to all reviews in a timely manner. This tells people that you care about the type of experience you’re providing for your clients. Replying to reviews also demonstrates that you’re willing to listen to your clients and accept criticism. Above all, it shows you’re human.
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How Can I Get More Reviews?
When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.
There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.
Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it.
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Link Opportunities Are Everywhere!
You may have heard from friends, marketers, or colleagues that link building is a good way to attract more customers to your website. And this is certainly true. But it’s important to have a clear strategy to attract the right type of links.
Link building includes actions designed to increase the number of inbound links to your website. Effective link building will improve your website’s profile and enhance SEO. But attracting the wrong kind of links can actually damage SEO and even get you penalized by Google.
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Social Media—Tips and Advice
Social media is a wonderful tool for making new connections and keeping up with old friends. But it also has its pitfalls. Social media can be used for bullying, harassment, and the spreading of baseless rumors. People have had their reputations and careers destroyed by a single careless comment they posted on Facebook, Twitter, or Instagram.
When you choose to start a social media account for your law firm or any type of SMB, it’s essential to realize that everything you post reflects you and your business to the entire world. If you ever hear yourself asking, “Should I really post this?” the answer is probably “NO!”
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Do You Know Your ROI?
There’s a lot of mistrust between the people who run businesses and their marketers. According to a recent survey, less than half of CEOs believe their Chief Marketing Officer (CMO) is on their side.
It’s common for businesses to blame the marketing department first when things aren’t going well. But marketers share some of the blame for this lack of trust. Too many marketers act like their craft is shrouded in mystery instead of being straight with their clients.
It’s essential for marketers to be up front with clients about what they’re doing. The tools that marketers use can be pretty sophisticated, but it really isn’t that difficult to explain how ROI is measured. If your marketer doesn’t come clean, then they probably have something to hide.
Three areas where your marketer should be able to show you clear results are Dynamic Tracking of incoming calls, Google Business Profile tracking, and Google Analytics.
Internal Links —An SEO Opportunity Hiding in Plain Site
An internal link is something the user clicks on or taps to get to another part of your website. Internal links may be indicated by a button, an icon, or group of underlined blue words called anchor text.
When used correctly, internal links make your website a lot more user-friendly. They also improve SEO by telling Google how your site is organized and increasing the number of pages that get indexed.
Legal Blog Topics That Generate Leads
In legal marketing, blog posts can assist your marketing strategy in several ways, but one goal should stand above all others – generating leads and converting them into new clients.
When someone is directed to one of your blog posts through an organic search, chances are they’re looking for a lawyer. They may have been in an accident or they could be facing criminal charges, and they’re trying to learn as much as possible so they can make the right decision.
An effective blog post will put the reader at ease by providing them with useful information. You want to establish authority and convince the reader that you understand their predicament and you know how to help. Ideally, the reader will leave their contact information or call the firm before they leave the website.
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How to Use Videos on Your Website
Videos are everywhere you look these days – on your computer, at the doctor’s office, on your cell phone. There are even videos to watch while you’re pumping gas. With the explosion of video content on YouTube, Instagram, Twitter, Facebook, and TikTok, people are becoming more accustomed to consuming this type of information.
The future of marketing will include an enormous expansion of video content across every channel where it’s available. Gen X, Y, and Z consumers spend a considerable amount of time absorbing video content, but videos appeal to older clients as well.
Business websites that incorporate videos into their format have a distinct advantage over the competition. In fact, 85% of customers say they are more likely to make a purchase from web pages that include videos.
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How to Best Use Client Reviews
The success of your law firm ultimately depends on trust. And people are inclined to believe what other clients have to say about you. That’s why positive customer reviews are a powerful marketing tool for maintaining a strong reputation and attracting new clients.
It’s crucial to encourage satisfied clients to post reviews on Google, Yelp!, Facebook, and other third-party review sites. And negative reviews must be addressed right away to protect your reputation.
Positive customer reviews provide invaluable social proof that your firm is solving people’s problems and improving their lives. When you effectively curate positive reviews, they can be used across marketing channels, including:
- Blogs
- Websites
- Landing pages
- Social media
- Email campaigns
- Pay Per Click ads (PPC)
- Google Business Profile (PBP)
Is Your Legal Internet Marketing Company Cheating on You????
Less than ONE PERCENT of Legal Internet Marketing companies DO NOT offer exclusivity to their clients. In fact, they take multiple clients per “region,” charge each of them a different rate, and use the same marketing strategies for each. In effect, cheating on you with your competitors! You may be paying twice what your competitor is paying, yet they are ranking above you and getting your cases!
At SLS Consulting, Inc., that is NOT the way we do business at all! We offer complete EXCLUSIVITY to our clients in their geographic and practice areas – many of our clients have multiple geographic areas and some even have EXCLUSIVITY STATEWIDE. With access to all of our clients’ marketing data and Analytics, we don’t feel it would be ethical to work with a competing law firm.
If your Legal Marketing Company is cheating on you with your competitors, or locks you into multi-year contracts to “preserve pricing,” then you should reconsider your options.
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