Create a Style Guide for Your Posts
Marketing your firm on social media is a lot like picking the right outfit. If you’re going to be meeting with a new client, you will want to wear a suit that makes you feel confident, a tie that catches their attention but is not distracting, and shoes that you can comfortably walk in. It all has to work together at the end of the day, but what’s important is how it showcases your unique style and brand.
Creating a Posting Calendar for Your Firm’s Social Media Accounts
While law firms are not the first thing people think about when they log onto Facebook or Twitter, having an active social media presence can be advantageous to your marketing efforts in the long run. Building accounts for your firm can allow you to stay engaged with your local community, share client reviews and case results, and even connect with new clients. You may already have a business account for your firm, but are not sure where to start building traffic. That is why we advise lawyers and firms to first plan out their posts ahead of time so that they can focus on a long-term strategy for their marketing goals.
Social Media: A Tool for Branding Your Law Firm
When you think of popular brands on social media, law firms probably do not come to mind. However, that is not to say that law firms should not include social media as part of their marketing strategy. You may see attorneys posting or sharing socially and think they are misguided in their strategy, but it is always better to be part of the conversation.
Marketing Company Comparison: SLS vs The Company Trying to Sell You Facebook Likes
Have you ever gotten an email solicitation from a marketing company promising to get you more engagement on your Facebook page? Depending on the industry you’re in, an offer like this could be extremely valuable – particularly if you’re selling some sort of product that people can potentially buy on impulse. If you’re a lawyer, however, selling your services on Facebook, or any other social media site for that matter, isn’t necessarily going to land you more clients.
Q: If I get more Facebook “likes” than I currently have, will that improve my SEO? Read the rest »
Ask SLS: How Can Lawyers Increase Their Avvo Rating?
We introduced “Ask SLS” last year, a new blog series that goes over common questions we get from our current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time. Each of our departments – Design, SEO, Social, Writing, and Video – will be scouring their email archives to bring you those questions and the answers we give.
Today, we’re tackling Avvo, arguably the most popular lawyer-ranking site out there. Unlike some other rating sites, Avvo does not allow a lawyer to “review” his or her way to the top, and the grading is more complex for a “superb” or perfect 10 ranking. Now, the advice we’re giving you today does not cover all situations, and we have to remember that Avvo is constantly fine-tuning or updating its formula to deliver better results to potential clients. But the name of the game is “comprehensive”…so, here’s our general advice for upping your Avvo rating the organic way.
Read the rest »
Ask SLS: How Should Lawyers Use LinkedIn?
In this new blog segment from SLS, our staff members have scoured their email archives to find informative explanations for some of the more commonly asked questions we receive from our clients. We’re calling this new feature “Ask SLS” so be sure to check back monthly for answers to some of the more frequently asked questions we get from current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time.
In today’s article, we discuss one possible way lawyers can approach using their LinkedIn profile to positively impact their marketing efforts. Remember though, the advice we offer here isn’t the only way of handling a particular situation, especially when it’s related to marketing. Over the years, we’ve weighed risk and reward when it comes to certain tactics and strategies, so we’re providing insight on approaches that we have experience with. So, without further ado, let’s check out today’s question… Read the rest »
End of Year Marketing Wrap-Up – Social Media Marketing
All in all, 2014 was a busy year in the world of social media, and an even busier year for marketers trying to stay on top of all the latest developments and updates. Facebook removed like-gating, Twitter rolled out a brand new look, and Google+ removed authorship from the SERPs.
The number of people using social media sites continued to rise, and mobile apps (namely Instagram) really started to ingrain themselves into the everyday marketing practices of brands both big and small.
If you’re an attorney though, how should you approach your 2015 marketing efforts when it comes to social media? For starters, ask yourself the following two questions:
- How well are you using your social media presence to help leverage new business?
- Are you at least using it to help brand your law firm? Read the rest »
Why Blending Your Work Life with Your Personal Life isn’t Always a Bad Thing
You’re an attorney. When you’re in the office, you’re all business. When you’re out of the office, you’re all about rest, relaxation, and spending time on your personal self. But why do the two always have to be mutually exclusive? They don’t have to be, and can create a more complete web presence if you take some time to forge the two together.
Let us tell you a little story about SLS. Not too long ago, everyone in office kept their personal lives completely separate from their work lives. From the time they clocked out from the time they clocked back in again, SLS employees were off to do their own thing and SLS was essentially non-existent until the work week rolled around. Our social media profiles were filled with marketing industry news, and there was no personal touch to be found anywhere other than the occasional staff photo or two. Put bluntly, it was almost as if the SLS brand was faceless, with no personality whatsoever. Then, we took a step back a bit and started to think more about our brand image and how we wanted others to view us on the internet.
At first, we thought that we solely wanted to be branded as authorities in the realm of legal internet marketing. After all, demonstrating authority in your field instills confidence in potential clients. This approach works on a website and even to a certain extent on a blog, but it simply did not work on the social side of things. Flash forward a couple of years and social media is more interwoven in our society than ever. Nowadays, companies are EXPECTED to have a presence on social sites and failing to have a profile on one often (unfairly) raises red flags with those looking to do business with the company. Read the rest »
Don’t Abandon Ship Yet! Why Google Authorship Is Far From Done
By now you’ve certainly noticed that Google authorship photos are long gone from the SERPs. While your first inclination may be to focus less on your authorship efforts and more on other marketing endeavors, don’t give up on authorship just yet. As we’ve seen in the past, just because a Google product gets put on the back burner for a bit doesn’t mean that its value is completely gone.
One of the most common theories behind why Google has done away with authorship photos has to do with its advertising program. Specifically, many marketers speculate that authorship photos were taking attention away from paid ads in the SERPs. Less attention on ads means fewer clicks, which translates to less revenue coming into Google via AdWords. This theory makes complete sense, and hasn’t really been refuted by most internet marketing professionals. Read the rest »
Are Vine Videos Right for YOUR Digital Marketing Strategy?
Smartphone applications are more popular than ever these days, and Vine is definitely a major player in the world of mobile distractions. Applications like Vine, Instagram, and even Facebook and Twitter, have made sharing images and videos ridiculously easy, so much so that many businesses are jumping on the application marketing bandwagon. However, just because an application is popular, it doesn’t mean that it will fit into your digital marketing plan. Let’s take a closer look at Vine to determine if it’s worth the effort.
Just over a year old now, six second video sharing application Vine boasts 40 million users worldwide. Many of these users are of a younger demographic, which means that brands looking to capitalize on an untapped market are more than interested in posting a short video or two. However, what might be construed as interesting from an individual user could be declared spammy if a brand doesn’t take the proper approach. Like any digital endeavor, careful, well thought out planning should dictate whether or not shareable, six second videos are right for a brand’s marketing strategy. Read the rest »
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