SLS Consulting is constantly exploring how social media can be used to promote and improve business. Social media platforms like Twitter, Facebook, and Instagram are now essential tools for letting your clients and your potential clients know who you are and why they should be doing business with you.
These platforms are also making plastic surgeons VERY happy.
According to a recent study conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), one in three plastic surgeons say that social media is responsible for an increase in the number of patients seeking cosmetic surgery and other non-surgical procedures, such as Botox injections.
You may have set your Facebook profile settings to “Only Me” or “Friends Except Acquaintances,” but does that really give you carte blanche to write whatever you please as your status? Despite increased security and privacy measures, Facebook is still a public forum, where anything you post can come back to haunt you.
According to The Miami Herald, a family in Florida recently learned the costly consequences of over-sharing on social media. The Third District Court of Appeal threw out the final settlement of an $80,000 lawsuit against the Gulliver Preparatory School by its former headmaster based on a Facebook post. The Court ruled that the status update, written by the teenage daughter of the school’s ex-employee, broke the confidentiality terms of the settlement by broadcasting the outcome of the case online.
Back in October, Matt Cutts announced that a 15% reduction to authorship was on the horizon. Now, it looks as though the reduction is beginning to take form, as the number of authorship photos being displayed within search results has started to decrease. While it’s unclear at this time what the motive is behind this move, it could be an indication that Google is again moving towards quality content, perhaps limiting authorship to those individual Google+ profile owners who consistently post updates, are in a larger number of circles, and maintain an active presence on Google+.
When Google introduced authorship, its intent was to help associate specific websites and articles with their authors. Many early adopters added the appropriate snippet of code to their website, and voila…their Google+ profile pictures were now showing up within search results. However, setting up authorship wasn’t as simple as adding specific coding to your website.
The ever-present nature of social media has gone from an unexpected development to an accepted aspect of life in only a few years. With more social media platforms than ever and greater ease of access due to mobile devices, it can be hard to escape the clutches of social media. And whether you work in the field of social media marketing or are simply one of its many casual participants, you may be feeling burned out.
According to a report by Mashable, people are visiting social media sites more than ever, but are also experiencing more anxiety and having thoughts of putting a pause on their online activity. With so many companies investing their time and effort, as well as hopes, into social media presence, it is vital that you understand where online users currently sit in both their actions and mental state.
On the Edge of Burning Out
Results from Mashable’s poll indicate that 51% of people are social networking more now than they were two years ago, with 27% checking their social media sites as soon as they wake up. Additionally, users manage an average of 3.1 email addresses, an increase from 2.6 in 2012, an indication of higher and more varied site usage. A total of 42% have multiple social networking accounts, although 61% of 18 to 34-year-olds having multiple accounts.
Over the last couple of years, social media sites have shifted to a more visual layout. Facebook Timeline set the bar for innovative ways to incorporate images into profile layouts, and all other social sites seemed to fall into line behind it. Twitter, the world’s most popular micro-blogging site, was no exception to this trend.
In addition to traditional biographical information and the obligatory profile picture, Twitter revamped its layout to allow users a more visually based palette to help establish who they are on the site. The header image, which rests immediately behind the profile picture, grants users the opportunity to post an image that helps visually represent the brand.
A lot of people turned their noses up at Google+ once it launched. However, chances are very good that none of those people spurning Google’s social site were marketers. Today, Google+ may not be the most popular site in terms of number of users, but it is the most critical to establish a presence on in order to maximize efforts towards ranking well in search results.
Google is very secretive about exactly which factors are taken into consideration as part of its search rankings algorithm. However, it should always be assumed that when it comes to Google, any product the search engine giant peddles has some sort of significance, particularly as part of its ranking system. Google+ is no exception to this rule.
Originating on Twitter, hashtags, denoted by “#” immediately followed by a word or phrase, are a means of categorizing data in such a way that third parties can access that data while searching the given hashtag. In layman’s terms, a hashtag gives you additional information about a particular post, indirectly connecting that post to other posts out there that have used the same hashtag. In the world of online advertising, hashtags can help a brand get its message in front of as many sets of eyes as possible.
The Hashtag Spreads its Wings
Despite its humble beginnings on Twitter, the hashtag is now a valuable component of most social media sites. The major players in social media marketing – Google+, Facebook, Instagram, etc. – all incorporate hashtags into user experience, making it easy for brands to hone in on a particular topic and appeal to an intended audience. The hashtag is such a common mainstay in the world of social media that most users are not only familiar with it, but are comfortable themselves using hashtags, searching them, and paying attention to them. For Internet marketing, hashtags can lead to increased engagement and help expand a brand’s social media audience, two goals that every social media marketer is always vying for. Read the rest »
These days, in the world of smart phones, you either have an iPhone or a Droid. Regardless of which make of smart phone you sport, the likelihood is fairly high that you use one of two video uploading applications to share mini-movies with your friends: Vine or Instagram Video. While it may seem like an “either-or” type of choice as far as which application you should use, it really isn’t, particularly for businesses looking to expand their mobile marketing efforts. Even though the two applications have their differences, their purpose in mobile marketing is the same – branding.
The differences between Vine and Instagram Video are easy to see. Vine videos are six and a half seconds in length while Instagram videos are 15 seconds. Vine videos loop while Instagram videos play through just once. Vine is owned by Twitter while Instagram is owned by Facebook. While the differences between the two mobile apps seem apparent, the similarities in advertising value are more or less on par with one another.
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