Are Chatbots a Good Option for Law Office Websites?
Even though chatbots aren’t real people, they provide a personalized experience that puts users at ease. Most potential clients would rather interact with a chatbot when exploring a website than search for information or fill out a submission form.
Chatbots are an excellent way to enhance customer engagement and streamline the intake process. Your digital marketing firm can cultivate the best strategy to integrate chatbots into your marketing campaign.
How to Respond to Grieving Clients
We’re aware that there are things you need to know as a lawyer that are not taught in law school, such as the importance of maintaining a cordial and professional demeanor when interacting with emotionally vulnerable clients.
Many clients may be experiencing intense grief. They may be feeling the effects of a devastating loss, such as the death of a spouse or a child. Maybe your client or someone they love has suffered a catastrophic injury.
Clients of family law attorneys may be faced with overwhelming sadness due to the dissolution of their family or the end of a long-term relationship.
How to Convert Calls Into Clients
Time is crucial. You must respond to all queries as quickly as possible or one of your competitors will end up signing a client that could have been yours.
Missed calls will cost you clients, so the person who answers the phone at your law firm must begin the intake process right away.
There are four essential steps for converting calls into clients:
- Develop a consistent intake process.
- Identify the number of qualified leads your office receives.
- Measure the number of qualified leads you convert.
- Refine your intake process to increase your conversion rate.
How Your Marketing Agency Responds to a Design Request
At SLS Consulting, Inc., we understand the importance of a first impression, especially when it comes to your website. Our design team specializes in striking the right balance between satisfying SEO ranking factors, implementing modern design and ADA practices, and helping clients find what they’re looking for.
We recognize the importance of enhancing your brand and producing a website that reflects your firm’s values, personality, and style.
The SLS Consulting, Inc. team has been designing successful legal websites for over 20 years. Using our experience, we have developed helpful strategies and valuable tips for working with clients. Today, we continue to build award-winning sites that are known throughout the industry.
Read the rest »
How To Respond To Bad Reviews
Businesses live online. And whether we like it or not, online reviews play a significant role in attracting new clients. Reviews also impact organic SEO and Local Pack rankings.
Checking reviews found on Google, Yelp, Facebook, and other sites has become an integral part of the buyer’s journey for today’s consumers. If you ignore negative reviews, people will think you have something to hide. But negative reviews are a wonderful opportunity to build your brand if you’re willing to respond in an open and positive way.
It’s essential to respond to all reviews in a timely manner. This tells people that you care about the type of experience you’re providing for your clients. Replying to reviews also demonstrates that you’re willing to listen to your clients and accept criticism. Above all, it shows you’re human.
Read the rest »
How Can I Get More Reviews?
When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.
There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.
Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it.
Read the rest »
Do You Know Your ROI?
There’s a lot of mistrust between the people who run businesses and their marketers. According to a recent survey, less than half of CEOs believe their Chief Marketing Officer (CMO) is on their side.
It’s common for businesses to blame the marketing department first when things aren’t going well. But marketers share some of the blame for this lack of trust. Too many marketers act like their craft is shrouded in mystery instead of being straight with their clients.
It’s essential for marketers to be up front with clients about what they’re doing. The tools that marketers use can be pretty sophisticated, but it really isn’t that difficult to explain how ROI is measured. If your marketer doesn’t come clean, then they probably have something to hide.
Three areas where your marketer should be able to show you clear results are Dynamic Tracking of incoming calls, Google Business Profile tracking, and Google Analytics.
Internal Links —An SEO Opportunity Hiding in Plain Site
An internal link is something the user clicks on or taps to get to another part of your website. Internal links may be indicated by a button, an icon, or group of underlined blue words called anchor text.
When used correctly, internal links make your website a lot more user-friendly. They also improve SEO by telling Google how your site is organized and increasing the number of pages that get indexed.
Putting Legal Jargon in Layman’s Terms
Jargon means words and expressions used to describe topics and ideas that are unique to a specific business or an area of interest. Although jargon is often derided, it can be very useful for specialists. When speaking to someone in your particular field, having a shared language helps streamline conversation, saving people a lot of time.
But using jargon with laymen isn’t a good idea. Jargon annoys people. It gives them the impression you’re an obnoxious jerk who’s talking down to them. Using jargon can also make your reader think you have something to hide, or you’re just not smart enough to explain things plain English.
Of course, there are many times in legal marketing when you have to use precise technical language. In these cases, you should always define your terms the first time you use them.
More Than 47,000 Calls Generated for SLS Clients in 2021!
We all know that 2020 was the craziest year so far – not just for marketing but for every human on the planet. 2021 didn’t start off much better with the news of Google’s newest Core Web Vitals update and major updates to Google My Business. Through it all, SLS clients remained steady. Our clients not only fared well during the Pandemic but continue to gain momentum as the world returns to some semblance of normal.
SLS is a small, exclusive, lawyer marketing company with less than 40 clients. In 2021 we generated over 47,000 first time calls for our clients. A true testament to the fact that solid, white-hat, SEO is still the most powerful tool for marketing your legal website.
Categories:
- Ask SLS
- Bail Bonds
- Community
- Google My Business
- Google Updates
- Holidays and Other Fun Stuff
- Law Firm Management
- Legal Online Marketing
- Local Search
- Marketing Tips
- Ms. White Hat’s SEO Corner
- Online Brand Development
- Online Content Development
- Online Review Sites
- Search Engine Optimization
- SLS News
- Social Media Marketing
- Video Marketing
- Website Design