There are multiple avenues for lawyer brand development and getting your law firm attention online, and none are growing faster than social media websites. Among these, Twitter allows law firms to develop a unique bond with their clients and target audience that no other site offers.
Developing a strong and consistent presence on Twitter that has a focus on quality content and a strong goal can be achieved through an online legal marketing plan. Because of the fast and often casual nature of Twitter, it is easy to make mistakes, so be careful about what you say and how it’s possible to hurt your business’s image and relationship with customers, both on a one-to-one and worldwide basis.
The attorney social media marketing team at SLS Consulting has the experience with and understanding of what creates strong online content and how this can positively impact a law firm. By making focused and ethical search engine optimization (SEO) a major factor of every social media marketing plan, Twitter can play a valuable role in both your company’s online rankings and its reputation. To learn more about how we can help you, call (323) 254-1510 or toll-free (877) 248-3529.
Promoting Your Brand
Twitter gives law firms the chance to grow their image and expand their influence. With consistent but effective Twitter use, a company can accrue large amounts of followers who will become aware of your law firm and its goals. Every company should have a strong brand and focus. This should inform what is posted on Twitter and the overall tone of each Tweet. Consistent and well-planned Tweets will strengthen the image and focus of your law firm.
Giving Your Law Firm a Voice
With a limited number of characters per Tweet, the messages sent by a law firm and the use of certain hashtags (e.g. #knowSEO) must be well thought out and concise. Poor and inconsistent use of Twitter can make your law firm seem as if it does not understand the social media world and is ignorant about a large portion of the Internet. However, proper use can give your law firm a voice heard around the world. Twitter can inform potential customers of your law firm’s activities and show your connection to and awareness of news and important events that are relevant to your law firm. Although Twitter has a casual atmosphere, all of your lawyer Tweets should maintain a professional, but friendly, posture.
Impactful Client Interaction
Social media websites live on the ability of users to quickly and effectively communicate with one another and the brands they follow. Often, Twitter users will directly contact companies and react to the content they post online. While not every Tweet must be responded to, a law firm would do well to keep up conversation with followers. By answering questions, following up on your Tweets, and maintaining a conversation with your potential clients, Twitter can help consumers trust your law firm and have a positive view of the services you provide.
Online Lawyer Marketing Through Twitter
Maintaining a strong and consistent Twitter presence can be difficult for a law firm to maintain on their own. At SLS Consulting, our marketing team develops an image and focus for each client that informs all social media activity for each client. Our award winning online marketing team has the years of experience and knowledge needed to create a brand- and SEO-focused social media marketing strategy for your company. For a consultation about how we can aid your law firm in growing online, contact our offices at (323) 254-1510 or toll-free (877) 248-3529.
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