Case Study: Hilltop Law Firm in Phoenix

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From Doubt to Dominance: Hilltop Law Firm Grows Revenue 200% with SEO

Hilltop Law Firm’s journey is a testament to the power of a clear, strategic SEO approach. Once skeptical after years of disappointing results from other marketing agencies, the firm partnered with us to rebuild their digital presence from the ground up. What started as a cautious engagement has evolved into a remarkable success story, resulting in 200% revenue growth and a thriving online presence that continues to fuel their expansion.

The Challenge

When Hilltop Law Firm came to us, they had lost all faith in SEO. After being burned by multiple agencies making big promises and delivering little to no results, they were skeptical that any marketing efforts could drive real growth. Their website was cluttered, their local presence was inconsistent, and multiple entities created confusion for both users and search engines.

Our Execution

We began by creating a clear, strategic SEO and marketing plan to rebuild trust and deliver measurable results. Our work included:

Website Cleanup and Recoding: We optimized and recoded the site for performance, speed, and SEO best practices

Redesign for User Experience: A modern, cohesive redesign helped establish authority and improved visitor engagement.

Local and Multi-Entity Cleanup: We organized and streamlined their multiple entities and local listings to eliminate confusion and strengthen local visibility.

Strategic SEO Implementation: We applied a focused SEO strategy with consistent content and optimization to steadily improve rankings and leads.

Years later, the results speak for themselves. Hilltop Law Firm has reported a 200% increase in revenue compared to before we partnered. Their growth has been so significant that they are now exploring expansion—though their current infrastructure is working to keep up with the demand their online presence now generates.

Website Design

The website design for Hilltop Law Firm was inspired by the youthful energy of its team.

We used warm earth tones throughout the site to relax potential clients. We also included photos of cheerful people and a friendly law team to help users feel less overwhelmed about their financial issues.

We applied a modern angular look to the pages and buttons with subtle, but attractive off-grid decorative lines to match the team’s sophistication. We also incorporated an innovative, one-of-a-kind sliding menu for the firm’s practice areas—surely a fun, interactive way to entertain users while still making the content accessible.

The Hilltop website also features multiple visible and accessible contact points, from phone call to meet-in-person to Zoom—you name it!

Overall, the website turned out to be a huge success. Our valued client’s business is thriving as a result, and that’s what matters most.