Lead Generation SEO for Attorneys in New Orleans
It takes a considerable amount of skill and technical ability to develop an effective SEO marketing strategy for your law firm, but it’s pretty easy to explain how it works. We employ sophisticated marketing tools to find which words and phrases people use in Google searches to find attorneys in New Orleans. Then we ensure your website has everything you need to rank at the top.
A great SEO marketing campaign provides exceptional ROI and will continue to generate solid leads for years to come. All you have to do is tell the SLS Consulting, Inc. marketing team which services you want to emphasize, and we’ll design a campaign that connects you with clients who are already looking for you.
When it comes to SEO, SLS Consulting, Inc. is a lot better than the competition. In fact, our websites have a conversion rate of five to seven percent. That’s much higher than the industry average of only two to three percent.
Call us at (323) 254-1510 to learn more about how we can uplift your practice today.
Law Firm SEO in Four Easy Steps
Search engine optimization (SEO) is a group of practices that marketers use to direct organic traffic to your website. Organic traffic is unpaid search results from Google queries, but you don’t want just any type of organic traffic. It’s important to attract people who are seeking the services you offer.
For example, if you are a personal injury attorney that represents clients who have been injured by DUI drivers, you don’t want people calling your office looking for a criminal defense attorney. This type of thing happens when you don’t choose the right marketing agency.
For digital marketers who know what they’re doing, there are four simple steps to designing and implementing an effective SEO campaign:
- Find out which services you wish to promote.
- Make sure your website has the right design elements.
- Find out what kind of questions local clients are asking on Google.
- Create readable and informative content that answers frequent Google queries.
Content Marking for Your Law Firm in New Orleans
Digital marketers might ask to find out what type of services you offer, but you’d be surprised how many will take your money and give you a generic, cookie-cutter website without even seeking your input.
At SLS Consulting, Inc., we take the time to listen to our clients and always seek their input. That’s how we cultivate a marketing strategy that meets your needs.
We develop content that aligns with local search intent. For example, if you’re a criminal defense lawyer, we’ll create content that answers the following types of Google queries:
- What are the penalties for a third DUI in Louisiana?
- Do I need an attorney if I’m pleading guilty?
- What happens to your firearms when you get charged with domestic abuse?
For a personal injury lawyer, we’ll create content that answers the following types of Google queries:
- Do trucking firms encourage dangerous driving habits?
- What are the effects of nerve damage?
- What safety precautions are required for swimming pool owners in Louisiana?
For a divorce and family law attorney, we’ll create content that answers the following types of Google queries:
- What happens when a parent with custody gets a job in a different state?
- How do I serve divorce papers to a spouse who is stationed overseas?
- Can I be denied visitation for having a criminal record?
We’ll Update Your Website or Build You a New One
Your website is the public face of your law firm, and when it comes to websites, first impressions mean a lot. Studies demonstrate that visitors form a lasting impression about your firm in just a few seconds.
Whether somebody finds out about your firm through an organic Google search, a Pay-Per-Click (PPC) advertising campaign, or is referred to you by a friend, your website needs to project a sense of competence and professionalism.
Every page a visitor is directed to should look good and be easy to read on any type of device. Most web searches are made from smartphones these days, but if your site isn’t optimized for all devices, it might look cramped, or visitors may have difficulty scrolling and using buttons.
Whether you want us to work with your existing site or have us build you a new one, our team at SLS Consulting, Inc. will make sure you have all the necessary features to inspire confidence and convince visitors to contact your office:
- An About Us page
- Internal links
- Client testimonials
- Mobile optimization
- Intuitive navigation
- Fast loading speed
- A pleasant color scheme
- Inviting headlines
- Readable fonts
- Strategic keywords
- Submission forms
- Your contact number
- Title tags and meta descriptions
- An engaging user experience (UX)
- Informative content on a variety of topics
Thriving in New Orleans
New Orleans is one of the most famous cities in the world. People come from all over to enjoy the food, music, and atmosphere you won’t find anywhere else. The legendary French Quarter is full of fun and incredible architecture all year round. Other notable attractions include City Park, a great place to enjoy a casual stroll while surrounded by natural splendor.
There are several fascinating museums where visitors can explore compelling artwork, learn about history, and soak up the local culture. Some notable museums include the National WWII Museum, the Ogden Museum of the South, the New Orleans Museum of Art, the Historic New Orleans Collection, and the Cabildo, which is where the Louisiana Purchase was finalized.
New Orleans has a vibrant and diversified economy, providing employment opportunities in several major industries, including:
- Advance manufacturing
- Real estate
- Banking and finance
- Higher education
- Food processing
- Professional services
- Leisure and hospitality
- Health care
- Alternative energy
SLS Knows SEO
SLS Consulting, Inc. has been helping law firms all over the country grow their businesses for over 20 years, and we have the design awards to prove it.
Call (323) 254-1510 to schedule your free consultation today.