Indiana Law Firm Search Engine Optimization to Grow Your Business
You built your law firm the right way – working hard, winning cases, and treating your clients with respect and compassion. With success, your reputation grew, and that brought more clients. Now you’re looking for a way to take your firm to the next level, and it’s going to take more than additional referrals to get the new clients you need.
You may be hesitant about advertising your services. Maybe you never felt comfortable with the idea of seeing your name plastered across bus stops and billboards. Fortunately, digital marketing is a much more effective way to grow. It’s low-key, efficient, and connects you with the people already looking for your services.
At SLS Consulting, Inc., we use modern technology to make it easier for you to build strong relationships with people in your community who need your help, and we’ve been doing it successfully for over 20 years.
If you’re ready to find new ways to get more clients, call us at (323) 254-1510 to schedule your FREE consultation today.
SEO Directs Organic Traffic to Your Indianapolis Website
Digital marketing uses online technology to promote goods and services. When you hear the term “digital marketing,” you might automatically think about e-commerce websites that allow you to buy books, groceries, and other products online, but digital marketing has become an important way for businesses to attract new clients. Just about every law firm has a website these days, and an effective digital marketing campaign uses advanced strategies to direct more visitors to your site.
You may have heard about Google Ads, which is one way to bring traffic to your site. These ads are pay-per-click (PPC), and that means it costs you money every time someone visits your websites, even if they never contact your firm. You might want to use PPC to highlight the services you offer, but PPC is very expensive, and it takes an experienced digital marketer to design a cost-effective PPC campaign.
Unlike paid advertisements, search engine optimization (SEO) doesn’t cost you any money, no matter how many visitors you get. SEO uses a content marketing strategy to attract people already looking for you in Google queries. The visitors you get from Google queries are referred to as organic traffic.
How SEO Works for Your Indianapolis Law Firm
Here’s how SEO works: Your digital marketer uses marketing tools to discover frequent Google search queries that people in your area are using to connect with your competitors. Then, your marketer creates pages and blogs for your website with the right keywords and content to snatch that traffic away from your competitors.
The traffic you want to attract will match the services you provide. To direct organic traffic to your website, it’s important to have well-written and authoritative content on a wide variety of topics. Here are some examples:
If you practice divorce and family law, effective content to attract new clients may answer the following types of Google queries:
- How do I serve divorce papers to someone who’s in the military?
- What happens if a parent with custody gets a job in another city?
- Is my pension community property in New Mexico?
If you practice personal injury law, effective content may answer the following types of Google queries:
- Do I have to take the first offer I get from the insurance company?
- Do you need a self-latching gate for a pool in Connecticut?
- What are the effects of whiplash?
If you practice estate planning law, effective content may answer the following types of Google queries:
- What happens if I don’t have a will?
- How can I leave my house to my kids?
- What does power of attorney mean?
If you practice criminal law, effective content may answer the following types of Google queries:
- What happens after a third DUI in Florida?
- What if I get arrested for drug possession near a school?
- What is a target letter?
We Can Update Your Website or Build You a New One
Your website is the public face of your law firm. It reflects your values and tells people why they should choose you to solve their problem. That’s why it’s so important for your website to project confidence and professionalism on every page. When visitors see one of your pages, they will decide in just a few seconds if they’ve come to the right place.
Your website needs more than authoritative content to attract traffic in search engine queries. You also have to convince Google that your site represents a reputable business. If your site has questionable features such as bad grammar or spammy links, it will have a devastating effect on your Google rankings. One of Google’s most important ranking factors is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trust.
When Google evaluates your website, they are looking for the following features:
- Fast loading speed
- Internal links that encourage intuitive navigation
- Keywords that match user intent
- Mobile optimization
- Original content
- Client testimonials
- Submission forms and contact information
- An About Us page
- Accurate title tags and meta descriptions
- A pleasant color scheme
- A legitimate local brick-and-mortar address
Living and Thriving in Indianapolis
Indianapolis is one of the most pleasantly walkable cities in the country. It’s clean, nice, and full of fun things to do. Major attractions include the Motor Speedway Museum, the Indianapolis Zoo, the Benjamin Harrison Presidential Site, the Indianapolis Museum of Art, Monument Circle, the Children’s Museum, the Kurt Vonnegut Museum and Library, the Central Canal Eiteljorg Museum of American Indian and Western Art, and Eagle Park and Nature Reserve.
Enjoyable indoor and outdoor activities in Indianapolis for you and your family include roller skating, hiking, bicycling, hot air ballooning, bowling, axe throwing, horseback riding, golfing, and visiting a local waterpark.
Indianapolis has a diverse and vibrant economy. Major industries include:
- Advanced manufacturing
- Life sciences
- Information technology
- Banking and finance
- Logistics and distribution
- Real estate
- Higher education
- Tourism and hospitality
Working Together to Grow Your Business
At SLS Consulting, Inc., we know how to make SEO work for you. In fact, our websites have a conversion rate of five to seven percent. That’s much higher than the industry average of only two to three percent.
Reach out to us at (323) 254-1510 to learn more today.