Attracting Leads to Grow Your Medical Malpractice Law Firm
When someone is injured by medical malpractice, they probably don’t know where to turn for help. All they really know is that they trusted someone to provide essential care, and things went horribly wrong.
Victims of medical malpractice are looking for answers. When they come to your website, they want to be assured that there’s someone out there who can make things better.
Your website is the foundation of your digital marketing strategy. It establishes trust with visitors by answering their questions and putting them at ease. Your ultimate goal is to convince visitors that:
- You’re on their side.
- You know what you’re doing.
- You know how to make things better.
- You’ve helped others in the same situation.
At SLS Consulting, Inc., we’ll build a marketing campaign based on your needs. Tell us where you want to go, and our team will help you find the best way to get there.
Call (323) 254-1510 to schedule a FREE consultation today.
What Is Digital Marketing?
Traditional marketing strategies like billboards and radio ads cast a wide net, hoping to capture clients who might require your services. But digital marketing uses the internet to pinpoint the people who are already looking for you.
The key to digital marketing is search engine optimization (SEO), a group of strategies that make your website visible in search engine queries. Effective SEO places your firm at the top of the Google search engine results page (SERP).
You may have heard that it’s important to use the right keywords, and that’s true. But the best way to improve your SEO and attract new clients to your website is by providing useful information about various topics related to medical malpractice.
If people are satisfied with the content they find on your site, they’ll keep reading. And the more they learn, the more likely they are to leave you their contact information in the submission form or call your office to schedule an appointment.
Google notices when people spend time reading your site, and this has a snowball effect that prompts search engines to send more traffic your way.
Digital marketing is most effective when the content on your website answers questions that potential clients are asking when they make a Google query. Examples of search engine queries made by people who could use your services include:
- What causes cerebral palsy?
- What are the signs of a stroke?
- Can you sue a doctor for the wrong diagnosis?
- Are bedsores dangerous?
- What is an anesthesia error?
- How do I know if my heart surgeon made a mistake?
- Do chiropractors cause strokes?
- My baby doesn’t look at me when I call her name.
- My grandmother fell at the nursing home.
Building an Effective Website
A powerful digital marketing campaign is built around your website. At SLS Consulting, Inc, we’ll upgrade your existing medical malpractice website or make you a new one. The components of a website that attracts new clients include:
- Fast loading times
- An inviting color scheme
- Intuitive navigation
- Authoritative content
- Mobile optimization
- Internal linking
- Effective calls-to-action (CTAs)
- Strategic keyword placement
- Client testimonials
- Eye-catching headlines
- An About Us page
- Submission forms
Let’s Grow Your Business Together
At SLS Consulting, Inc., everything begins with a conversation. We always have time for our clients, and we never stop listening.
Call (323) 254-1510 to learn more today.