Connecting Your Bankruptcy Firm with the People Who Are Looking for You
Finding the right bankruptcy lawyer can make a huge difference in someone’s life, whether it’s a homeowner who’s trying to avoid foreclosure, a business that’s fallen on hard times, or someone who needs help with a financial issue. Your services save people money and simplify their lives.
Digital marketing provides bankruptcy attorneys with an excellent opportunity to connect with new clients. Two major hurdles faced by bankruptcy law firms are establishing trust with potential clients and convincing them that your services are worthwhile.
A lot of people are weary of scams, or they may think they can handle these matters on their own. It’s important to demonstrate that you provide valuable services at a reasonable price.
At SLS Consulting, Inc, we’ll design a marketing strategy that lets you stand out among the competition. Call (323) 254-1510 to learn more today.
What Is Digital Marketing?
Digital marketing uses the internet to find people who are already interested in your services. There are two things you need to determine when developing your digital marketing strategy:
- What types of problems do you solve for your clients?
- What kinds of queries are potential clients making on the internet?
It’s crucial to know the questions people are asking when they’re looking for a bankruptcy lawyer. For example, a common Google query may be “How do I stop a foreclosure?”
Once you know the questions that potential clients are asking, you can connect with them using paid advertising or by directing organic traffic to your website. Pay-per-click (PPC) advertising is fast and effective when you have an experienced marketer running your campaign, but it’s a costly short-term solution.
Search engine optimization (SEO) delivers free traffic to your website for years to come. This strategy requires a superior website containing authoritative content that ranks high in Google searches.
How to Develop an Effective SEO Strategy
Content marketing is an essential part of any SEO strategy. When a potential client visits your website, it’s because they have a serious problem, and they want to learn more about it. If visitors find your content to be helpful and informative, it will convince them to choose you as their bankruptcy attorney.
Creating a wide range of helpful and well-written content will bring more visitors to your site. And these visitors will increase your visibility in Google searches, attracting even more potential clients.
To direct organic traffic to your website, you’ll want to develop content that addresses the types of questions you commonly hear from clients, such as:
- What is a wage garnishment?
- Can I afford a bankruptcy lawyer?
- How do I get a loan modification?
- Can I cancel my credit card debt?
- How can I get these bill collectors to stop calling me?
- Can I keep my car if I declare bankruptcy in Massachusetts?
- How does Chapter 7 bankruptcy affect my student loan debt?
- Am I allowed to keep my VA benefits when I declare bankruptcy?
- What’s the difference between Chapter 7 and Chapter 13 bankruptcy?
- How much property am I allowed to keep in a Chapter 13 bankruptcy in Ohio?
Building an Effective Website
A well-designed website is the focal point of your digital marketing strategy. It needs to look good, function properly, and provide visitors with useful information.
To develop a successful SEO marketing campaign, your website must have the following attributes:
- Fast loading speed
- Mobile optimization
- Intuitive navigation
- An About Us page
- Enticing headlines
- Client testimonials
- Authoritative content
- Internal links
- A pleasant user experience (UX)
- An inviting color scheme
- Strategically placed keywords
- Submission forms and contact numbers
Use Legitimate SEO Practices to Avoid Google Penalties
Your Money or Your Life (YMYL) is a special category that receives heightened scrutiny from Google. This includes pages and sites that “could potentially impact a person’s future happiness, health, financial stability, and safety.”
Content that covers legal and financial issues falls under the YMYL category, so you can expect Google to closely monitor your website. Google is quick to penalize websites that break their rules, so you’ll want to steer clear of shady marketers who use illegitimate “black hat” tactics, such as keyword stuffing, link farms, spam links, paid links, and duplicate content.
Schedule a FREE Consultation Today
At SLS Consulting, Inc., we’ll sit down with you and develop a marketing strategy that meets your needs.
Call (323) 254-1510 to learn how you can start growing your business today.