Attracting New Clients to Grow Your San Jose Law Firm
A lot of marketers try to impress people by using fancy jargon and never telling you what it actually means. For example, they act like SEO is some type of magical secret that’s only understood by a small group of really special people. But it’s actually pretty easy to explain what SEO is and how it works.
At SLS Consulting, Inc., we offer practical solutions to grow your business. And we’ll never talk down to you. Call (323) 254-1510 to learn more today.
What Is Search Engine Optimization?
SEO (search engine optimization) is the process that directs people to your website when they search for the services you provide on Google. Search engine rankings in the legal field are very competitive in San Jose, and it takes a lot of hard work and technical know-how to place your firm at the top of the page.
There are two things you have to do to achieve a good ranking on Google search engine results pages (SERPs):
- Create an outstanding website.
- Fill your site with engaging and informative content.
We’ll Update Your Website or Build You a New One
Your website is the cornerstone of an effective SEO strategy. It tells visitors who you are, what you do, and why you’re better than the competition. Visitors make a very quick judgment about your firm based on the way your site looks and performs.
Our team at SLS Consulting, Inc. will make sure your site has all the necessary components to attract visitors and assure them they’ve come to the right place. We’ll also include features that encourage search engines to direct traffic your way.
A website must include the following elements to support a comprehensive SEO strategy:
- Fast loading speed
- Mobile optimization
- Authoritative content
- Internal links
- Inviting headlines
- Client testimonials
- Intuitive navigation
- An About Us page
- A pleasurable user experience (UX)
- Effective keyword placement
- Tracking numbers
- Submission forms
- An engaging color scheme
- Title tags and meta descriptions
Effective Content Marketing
When visitors are directed to your website from a Google search, it’s known as organic traffic. The nice thing about organic traffic is that it doesn’t cost you any money, and a strong webpage or blog post will continue to attract new visitors for years.
A well-conceived and implemented content marketing campaign is crucial for bringing potential clients to your site. Your digital marketer will use research and analytic tools such as Ahrefs, SEMrush, and Google Console to generate topics based on the services you provide and the search engine queries that potential clients are making in your area.
Examples of topics that will drive visitors to your website include:
- What Causes Motorcycle Accidents?
- Do Trucks Have a Black Box?
- Six Things You Need to Do After Your Spouse Files for Divorce
- What Are the Symptoms of Childhood Meningitis?
- Do Grandparents Have Custody Rights in California?
- Will I Lose My Pension If I File for Bankruptcy in CA?
- What Are the Penalties for a Fourth DUI in California?
- How Do I File a Restraining Order?
- Is California a No-Fault State?
Living and Thriving in San Jose, CA
San Jose is the largest city in Silicon Valley. And it has wonderful amenities, including great shopping, lots of healthy outdoor activities, good schools, and appealing neighborhoods like Santana Row.
In addition to fine dining and an exciting night life, there are plenty of fun places to visit in San Jose. Check out the world-famous Winchester Mystery House, the fascinating Tech Interactive, the massive San Jose Flea Market, and the Japanese Friendship Garden. And if you’re a sports fan, you definitely enjoy a San Jose Sharks hockey game at the SAP Center.
San Jose boasts a diverse and vibrant economy. Major industries include:
- Information technology
- Banking and Finance
- High-end Manufacturing
- Education
- Healthcare
- E-commerce
- Real estate
- Transportation
- Construction
- Retail sales
Our Websites Generate Leads
An effective SEO strategy provides outstanding ROI. And we’re really good at what we do.
In fact, our websites have a conversion rate of 5 to 7 percent. This is a lot higher than the industry average, which is 2 to 3 percent.
Call SLS Consulting, Inc. to schedule a FREE consultation today by dialing (323) 254-1510.