It’s always nice to be noticed for a job well done, and being recognized by your peers is especially gratifying. That’s why SLS Consulting, Inc., is so pleased to announce that we’ve received a 2024 Web Excellence Award for the work we did on the legal website of Werksman Jackson & Quinn LLP, a premier criminal defense law firm in Southern California.
Winning the Web Excellence Award underscores our commitment to providing top-notch services that elevate law firms to the top of the digital landscape, marking a milestone for our digital marketing firm.
What Is the Web Excellence Award?
The Web Excellence Awards, also referred to as the WE-Awards, honors exceptional digital projects that demonstrate superior design and development. The WE-Awards cover a range of categories, including art direction, brand awareness, customer satisfaction, user experience (UX), and search engine optimization (SEO). Winning this award indicates that a marketing firm’s work far exceeds industry standards.
SLS Consulting, Inc., faced stiff competition, with over 1,000 submissions from marketing agencies in 24 countries. Contenders hailed from Australia, Canada, Croatia, Cyprus, Germany, Türkiye, Ukraine, the United Kingdom, the United States, and more!
Our Award-Winning Website for Werksman Jackson & Quinn LLP
Werksman Jackson & Quinn LLP is a distinguished law firm name that is recognized both nationally and internationally. This prestigious criminal defense law firm has been serving clients in Los Angeles and across the country for over 20 years.
During this time, Werksman Jackson & Quinn LLP has garnered a considerable reputation by successfully representing several high-profile clients, ranging from the Karen Read case to Hollywood celebrities in some of the most talked-about cases in the world.
With the media spotlight on its attorneys, the law firm needed a website that highlighted the attorneys’ unique personalities and the stories behind them—and that was our goal. We aimed to transform the firm’s attorney pages into magazine-style features. Inspired by popular publications like Esquire, GQ, and The Hollywood Reporter, we crafted a striking design that seamlessly blended elegant typography with dramatic, personalized photos.
To bring this vision to life, our team took the time to get to know each attorney, engaging them about both their professional achievements and personal stories. As we designed their pages, we gave each attorney a unique nickname, helping us create distinct photos that reflected their individual characters and styles.
We also prioritized user experience (UX), ensuring each page was filled with engaging articles, insightful facts, and timely news stories to keep visitors informed and entertained. With online visibility being key, we focused on optimizing the content for SEO, ensuring the website consistently ranks high for essential criminal defense search terms.
What This Victory Means to Us
For SLS Consulting, Inc., receiving one of the WE-Awards accentuates our commitment to providing clients with a seamless online experience and reflects our meticulous attention to detail and ability to create a compelling online platform.
In a competitive market, this award sets us apart from other legal marketing providers. Of course, however, the job of a marketing agency is to sing the praises of our clients, so we’re pleased to be able to represent several outstanding law firms like Werksman Jackson & Quinn LLP.
What Our Digital Marketing Firm Can Do for You
Achieving excellence in digital marketing means producing stellar results, which requires a strategic approach that combines creativity and technology. Three of our main areas of focus are:
- Innovative web design: Our designs prioritize user experience, ensuring that visitors stay engaged and convert into leads.
- Strategic SEO: We ensure websites rank high on search engines, increasing visibility and attracting potential clients.
- Cutting-edge marketing: Utilizing the latest trends in social media and PPC marketing, we create targeted campaigns that drive measurable results.
We Can Upgrade Your Existing Website or Build You a New One
Our digital engineers build beautiful websites designed to attract new leads to your law firm. We can also upgrade the website you already have. Whichever solution you decide upon, our process includes the following:
- Analyzing user experience and interface design.
- Implementing SEO best practices to boost search engine rankings.
- Enhancing site speed and mobile responsiveness for better client access.
Boosting Your Firm with SEO
When a client is looking for legal marketing services, they tend to look at the first results on search engines; this means law firms want to rank at the top of the page. Search engine optimization (SEO) is a set of technical and marketing practices that lead to enhanced search results in Google queries. This process involves:
- Keyword optimization involves identifying and using relevant keywords that potential clients are searching for.
- Content creation is about producing informative and engaging content that addresses client needs and queries.
- Link building helps establish authority through quality backlinks from reputable sources.
- Website design is all about incorporating color schemes, fonts, graphics, buttons, internal linking, and other features to make your site more attractive to visitors and search engine crawlers used by Google to index websites.
Effective Social Media Marketing
Social media is a powerful tool for engaging clients and building your online presence. SLS Consulting, Inc., can advise you on the best strategies for maximizing social media channels such as Facebook, YouTube, TikTok, LinkedIn, and X (formerly Twitter).
We’ll also be happy to manage your social media account by developing a content calendar to consistently post relevant and engaging content. This may include legal tips, industry news, and firm updates.
Additional Services
SLS Consulting, Inc., offers a full array of digital marketing services to attract new clients to your law firm, including:
- Email Marketing
- Link Building
- Marketing Automation
- Mobile Optimization
- PPC
- Video Marketing
- Website Audits
Let’s Grow Your Law Firm Together
At SLS Consulting, Inc., we have an impressive record of getting results for our clients. In fact, the websites we manage have a conversion rate of 5-7%, which is much higher than the industry average of only 2-3%! Get started on your new marketing strategy today—call us at (323) 254-1510.
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