The Leads You Need to Grow Your Business
You didn’t ride a horse and buggy to work, your office doesn’t have any typewriters, and you probably never send telegrams. So why are you still using antiquated marketing techniques to promote your law firm?
The overwhelming majority of people who drive past your billboard won’t be needing a lawyer in the near future. Doesn’t it make more sense to connect with people who are actually looking for an attorney in Philadelphia? That’s what digital marketing is all about.
When you use the right tools, attracting new clients is as easy as one, two, three:
- Locate the people who are seeking your services.
- Direct them to your website.
- Tell them how you’re going to solve their problem.
At SLS Consulting, Inc., we’ll create an advertising campaign based on your needs. Call (323) 254-1510 to learn more today.
What Is Digital Marketing?
Digital marketing uses the internet to find people in your area who need your services. Then it converts them into leads. A visitor to your website becomes a lead when they call your office or leave you their contact information in a submission form.
The first thing you need when developing an effective digital marketing campaign is a website that’s a lot better than the websites your competitors have. This will allow your marketing firm to direct traffic to your website using several different strategies. This may include:
- Content marketing
- Social media
- Community engagement
- Google Business Profile
- Paid ad campaigns (PPC)
- Email marketing
The Buyer’s Journey
When a potential client is thinking about seeking your services, it’s called the buyer’s journey, which typically has three stages:
- Awareness that you have a problem
- Consideration of possible solutions
- Decision. Choosing the solution that’s right for you
When a potential client is directed to your website, they’re probably at the awareness stage. Perhaps a truck crashed into someone when they were driving along the highway, and they’ve already received a lowball offer from the trucking firm’s insurance company.
This person has no idea how much the accident is going to cost them in the long run, and they’re not sure where to turn for help. Most people in this situation will conduct a Google search. They may enter a query such as “What do I do if I’ve been injured in a truck accident?”
Your firm is located in this person’s area, and their query leads them to a blog post on your site called “6 Steps to Take After a Truck Accident.” The visitor finds your post to be useful, readable, and informative. They think, “Wow. These people really know what they’re talking about.”
If your phone number is clearly listed on the page, they may go ahead and call your office right from the blog post. Or maybe they’ll go to the About Us page to find out more about you and your firm before they contact you. Or maybe they’ll go to your Homepage and see one of your glowing reviews from a former client and this convinces them to fill out the submissions form.
The important thing is that your website converted a visitor into a lead.
Building a Website That Attracts and Converts Leads
When visitors are directed to your website from a Google search, it’s known as organic traffic. A well-designed website with the right content will rank high in searches from people in your area who are looking for your services.
A website that attracts and converts clients will have the following features:
- Authoritative content
- A welcoming user experience (UX)
- Fast loading speed
- Easy navigation
- Mobile optimization
- Effective headlines
- Strategic calls to action (CTAs)
- Social Proof
- A pleasant color scheme
- An About Us page
- Competitive keywords
- Internal linking
Philadelphia: One of America’s Great Cities
Philadelphia is a great city to visit and a marvelous place to live. It’s perfect for walking or riding a bicycle, with beautiful parks and stunning architecture.
People come to Philadelphia from all over the world to visit attractions and historic landmarks, including the Liberty Bell, Independence Hall, the Philadelphia Museum of Art, the Franklin Institute, and the Museum of the American Revolution.
Philadelphia enjoys a diverse and vibrant economy. Some major industries include:
- Real estate
- Chemical engineering
- Information technology
- Biomedical engineering
New Ways to Grow Your Business
At SLS Consulting, Inc., our websites have a conversion rate of 5 to 7 percent. This is a lot higher than the industry average, which is 2 to 3 percent.
Call (323) 254-1510 to schedule a FREE consultation today.