Back in 1999, Google ranked websites based on much simpler factors—having lots of pages, interlinking, and keyword repetition. Susan experimented and pushed the boundaries, and discovered how to get Bisnar Chase ranking at the top of Orange County. As a result, the firm grew exponentially. Her innovative approach was invaluable through the years—as Google changed, we adapted right along with it. We took Bisnar from multiple websites to one streamlined website, re-optimized all their out-of-date SEO, and added and trimmed content as needed to best serve site visitors. When they re-hired us, we cleaned up the mess the “experts” had left in the place of onsite SEO.