Branding was the heart of our marketing strategy. We met with Guisti and had countless phone calls to get to know him. For every bit of content we wrote, we would collaborate with the firm to make sure it captured their unique voice. This came not a moment too soon, because a concerned father chose Michael Guisti over other lawyers to fight for his daughter, whose current lawyer was recommending a plea bargain. Why? Because Guisti’s website said he would keep fighting for his clients, exploiting every detail, until he was satisfied with the results. No other site had that messaging. The woman was Michelle Hadley, whom Guisti together with her family would prove was innocent, swept up in a plot by her ex-fiancé’s new wife. We at SLS provided social media coverage, created a brand-new information “hub” page on the website about the case, and reached out to news sources to share what our client had to say.