First step? Travel to Orange County and meet the firm in person, getting to know them. At the time, we took professional interior and exterior photos of their office, which we then incorporated throughout the website. Throughout the process, we kept in constant communication with the firm’s partners, incorporating their revisions to create a product the entire team would be happy with. We restructured the website entirely. We performed initial optimization for their desired terms, rewrote and combined content to strengthen its authority, and established the firm’s local presence—all while surviving a barrage of Google updates. 2013 was the year of Penguin 2.0 and 2.1, Panda, and Hummingbird updates.