First step? Travel to Orange County and meet the firm in person, getting to know them. At the time, we took professional interior and exterior photos of their office, which we then incorporated throughout the website. We discussed the firm’s unique position in the legal community, colleted case data and got an in-depth concept of what the firm wanted to accomplish with their new website. Throughout the process, we kept in constant communication with the firm’s partners and marketing team, incorporating their revisions to create a product the entire firm would be proud of (not an easy task). We redesigned a site that showcased the firm’s accomplishments and completely restructured the site for a better user experience. We performed initial optimization for their desired terms, rewrote and combined content to strengthen its authority, and established the firm’s local presence—all while surviving a barrage of Google updates. 2013 was the year of Penguin 2.0 and 2.1, Panda, and Hummingbird updates.