We took over the tangled mess first by streamlining the website’s design. Instead of letting site visitors wander around, confused, we created conversion funnels that sent them to the four most important parts of the website. We organized the content into structured folders, cleaning up the urls; but not before working closely with the firm to delete, merge, and rewrite pages that weren’t up to standard. As Charles Internicola told us, “My goal was to make sure we had good answers to good topics.” As a results of our design and SEO, the website exploded. Though we are still working on the site to this day, it’s ranking at the top for franchise terms across the nation, and gets thousands of hits and solicitations. In fact, at least one state government referred a client to Internicola for “all the information you need on franchising.” Wow.