Home Articles A Trip through the Blogosphere

person using computer mouse next to keyboard Successful business blogging requires planning, skill, and innovation while balancing creativity with a focus on business. For many, attempts to create a successful blog entry can result in a jumbled mess. Even those with the best intentions can end up driving away potential customers.

To create a blog that is beneficial to both your company and your visitors, it is vital to understand what a successful blog visit looks like. By tracking the path of a visitor to a blog, we can see what makes a blog a success rather than a failure.


Visitors will come to your site through searching terms that your blog has covered, with higher rankings on search engines making it more likely that your blog will be clicked on. Visitors should be greeted with an attractive page design that pleases the eye and immediate proof that your blog is indeed covering the topic they are interested in.

Holding a Visitor’s Interest

As the visitor reads your blog, they should be drawn into the content and grow confident that you are knowledgeable about the topic that is being discussed. If he or she suspects that you don’t know what you’re talking about, the visitor may quickly leave. Get to the point quickly, but don’t give away all the information right off the bat.

Term Links

As readers browse your blog, they will come across links that you have embedded within the blog. These will be tied to relevant terms that are tied to the subject they are interested in. These can bring them to pages on your company’s website that will inform them of the services you offer or other blog entries that further explore the topic.

Outbound Links

Visitors may be interested in further information on the topic at hand, which outbound links can provide them with. You can build your own credibility by linking to relevant sources that are not affiliated with yours, but cover further information.

Navigating Your Site

Once on your related website through the links provided, the customer should be directly led to pertinent information. This will provide them with what they are seeking while continuing to build trust with your company. An attractive and informative website will make their time on your site pleasant and encourage them to return or continue to explore the site.

Conversion into Customer

Through contact forms and phone numbers, visitors can be convinced to contact your business directly for services once they have come to trust you. Now, it is up to you to provide quality services and products to customers in order to make them a loyal consumer.

A Focus on the Needs of the Business and Consumers

Finding the best balance between promoting your business while serving the needs of customers requires skills and experience honed from years of practice and a constant awareness of the shifting landscape of online marketing. At SLS Consulting, Inc., our legal blog designers and professional writers are focused on providing customized design and high quality content that is tailored specifically to the needs of your business and your customer. To learn more about how we can serve your needs and promote your online presence, call us today at (323) 254-1510.