If your website ranked well on Google's search engine results, only to mysteriously get knocked down (or worse, removed!), your site may have been hit by one of Google's infamous algorithm updates.
At SLS Consulting, we understand that search engines are constantly evolving and what may have worked yesterday could seriously hurt your rankings today. That is why we stay ahead of the curve and help our clients follow Google's search engine guidelines to ensure that an algorithm update doesn't turn all your hard work against you. To learn more about how we can help you get favorable rankings, please contact us today.
What is Google Panda?
Google Panda is just one of the many algorithm updates that Google uses to make its search engine more reliable for consumers. Essentially, Google reworks its search engine filters on a regular basis to ensure that users get the best possible matches for their search queries.
In 2011, Google launched the Panda update to weed out unoriginal content, spammy advertisements and keyword stuffing. These quick and easy tactics used to help low-quality websites rise in the rankings and receive more traffic, while high-quality, informative websites got lost in the mix. By targeting the quality of the content people were posting, Panda changed the game and started rewarding those who played by the rules.
How Does the Panda Update Affect Your Website?
Ultimately, the Panda update encourages everyone to reevaluate what they post online. Google is constantly raising the bar and if you want to rank well, you have to adapt. Not only will it help your rankings, but it will improve the quality of what you have to offer and your rate of conversions over time.
An effective content development and SEO strategy will incorporate the following Panda-related measures:
- High Value Content - It is not enough to simply reword what others have written. Providing fresh, original content is the best way to differentiate yourself from your competitors, build an audience and and gain customers in the long run.
- Reduce or Delete Low-Quality Content - Duplicate, redundant articles, grammatical errors, and irrelevant, spammy pages will only get you penalized.
- Authoritative Content - Not only should your web content be unique, but it should also be factual, informative and trustworthy. Build authority through consistently providing information and insight that sets you apart as the go-to expert in your industry.
Search Engine Optimization for Lawyers
At SLS Consulting, we constantly track Google's latest updates and implement the most effective search engine optimization strategies for our clients. There are a number of unique challenges when it comes to legal marketing and we have over 15 years of experience ensure that our clients not only reach their goals but also seamlessly adapt to whatever changes Google has in store, without missing a beat. Please call (323) 254-1510 or (877) 248-3529 for a free growth assessment today.