Advertising Opportunities You May Be Missing Out On
Even though Google and Facebook outlawed bail bond advertisements on their platforms, these two companies do not have a lock on paid advertisement in the digital space. Bing, LinkedIn, legal networks, and other platforms still allow PPC advertisements for bail bonds, and you should not give up on your marketing campaigns when you still have those options. These smaller platforms offer more reasonable cost per click (CPC), the ability to better target your chosen markets, and less overall competition. Many other bail bond agencies have given up on pursuing PPC in their marketing strategy, leaving you the opportunity to reap the rewards of a strong campaign.
But if you are at a loss as to where to start, reach out to SLS Consulting, Inc. Our digital marketing experts have worked with multiple law firms and bail bond agencies to craft custom PPC campaigns and optimize their conversion rates. If you have questions about launching a PPC campaign for your bail bond agency, call us at (323) 254-1510 for a free evaluation.
PPC Alternatives to Google Ads and Facebook for Bail Bonds
Since July 1, 2018, Google has outlawed advertising for bail bonds across all of its platforms, most notably Google Ads. In the same year, Facebook announced similar changes to its advertising policy that effectively blocked bail bond agencies from marketing their services on both Facebook and Instagram.
For many, this meant giving up on PCC altogether and focusing on other strategies, such as social, SEO, and print advertisements. While these are all important points of your marketing strategy, and the team at SLS Consulting, Inc., can certainly help you with all of them, there are still several PPC options out there for bail bondsmen.
Bing, which operates Microsoft Advertising, allows bail bonds to advertise through its search engine with no restrictions and allows access to search traffic on AOL and Yahoo. In addition, a new search engine known as DuckDuckGo, which is focused on user privacy, also allows bail bond ads in its results. Media.net also allows bail bond agencies to advertise their services through its network of website ads and allows you to manage your Bing ads on the same platform.
But your digital advertisements do not have to be limited to search engines. Platforms such as Yelp and LinkedIn are useful alternatives to Google and Facebook that can offer a more localized approach to your campaigns. In addition, there are several bail bond networks that feature local agencies across the country on a PPC model that you should absolutely take advantage of.
Given all of the alternatives to Google and Facebook, you are likely confused about what the best option is. This is where working with SLS Consulting, Inc., can help. We have the experience, knowledge, and resources to review your marketing goals and PPC budget to find the options that best work for your bail bond agency.
Quality Matters More Than Ever
PPC was considered the fastest way for a business to bring in more calls and clients, especially before the Google and Facebook bans. While it is true that you can boost your agency’s traffic through paid advertisements, you must always pay close attention to the quality of your traffic. Every bail bond agency has a different target audience they want to reach, whether it is a specific type of case, demographic, or region they want to receive calls from. At SLS Consulting, Inc., our focus is on boosting your leads while maintaining their quality. You surely want five excellent calls over 10 low-value ones that do not pan out.
To do this, we stringently review every aspect of your PPC campaigns, from the words you are using to the websites you are marketing through to where your calls are coming from. We do not believe in throwing money at the problem and hoping something works. We are proactive and are not afraid to spend time researching the best approaches for our clients. If you are looking to optimize your paid advertisements, you cannot find a better team to handle your PPC campaigns.
Do Not Give Up On PPC
The changes to Google and Facebook left many bail bond agencies scrambling for answers about how to bolster their marketing endeavors. Sadly, many fell into the hands of inexperienced and dishonest marketing firms that did little but make their situations worse. But SLS took the challenge of marketing bail bonds through PPC by the reins and has not given up on finding new and creative ways to grow our clients’ businesses.
If you have questions about how to market your bail bond agency through PPC, look no further than SLS Consulting, Inc. In over 20 years of marketing law firms, bail bonds agencies, and other services, we have learned to weather every storm the digital age can throw our way. We know how to plan, optimize, and implement successful PPC campaigns for bails bond agencies. Let us talk to you in a free consultation and explain all of your options. Call (323) 254-1510 today to speak with a bail bond marketing expert.