SLS Consulting, Inc. Named South Pasadena’s 2025 City’s Best Award Winner for Professional Services
SLS Consulting, Inc. is proud to announce that we have been selected as the 2025 City’s Best Award winner for Professional Services in South Pasadena, California! This recognition celebrates our long-standing commitment to excellence, transparency, and innovation in legal internet marketing, and we’re pleased to represent our hometown with this prestigious award.
SLS Consulting, Inc., Wins Web Excellence Award for Werksman Jackson & Quinn LLP Website
It’s always nice to be noticed for a job well done, and being recognized by your peers is especially gratifying. That’s why SLS Consulting, Inc., is so pleased to announce that we’ve received a 2024 Web Excellence Award for the work we did on the legal website of Werksman Jackson & Quinn LLP, a premier criminal defense law firm in Southern California.
Winning the Web Excellence Award underscores our commitment to providing top-notch services that elevate law firms to the top of the digital landscape, marking a milestone for our digital marketing firm.
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SLS Consulting, Inc., Wins Prestigious w3 Legal Marketing Award
SLS Consulting, Inc., is proud to have been named a winner at the 2024 w3 Awards! This honor signifies that a digital marketing agency is at the forefront of web innovation and design.
We were selected as a Silver Award Winner in the General Websites category for Law and Legal Services in recognition of our work for Butler Prather LLP on butlerprather.com.
SLS Consulting, Inc., is a trusted name in the legal industry; we are known for our commitment to providing high-quality websites and digital marketing services to clients across the country. Read the rest »
How to Ask Your Law Firm Clients for Referrals
Seeking referrals from satisfied clients is a great way to grow your law firm. And the nice thing about referrals is that they don’t cost you any money! But there are some basic steps you can take to encourage referrals, making it easier for satisfied clients to tell their friends and associates about you.
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Using Facebook’s Expanded AI Tools for Legal Marketing
AI technology is having a profound impact on society, and digital marketing is no exception. Social media companies are taking advantage of new ways to provide a better experience for their clients, and AI offers exciting opportunities to accelerate and streamline digital marketing practices on these channels.
In particular, Facebook’s latest AI features have opened new frontiers for legal marketing. For example, you can now use Facebook to direct potential clients to different parts of your website, save time by automating tasks, give people reminders about important events, and stretch your ad budget even further.
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How to Improve Attorney-Client Relations
Effective communication forms the backbone of any client relationship—including that of a lawyer and their client. Communication provides clarity and trust; as an attorney, you can ensure you’re meeting client needs by establishing effective channels and maintaining a record of all interactions.
Putting processes in place to enhance client communication and seeking regular feedback gives you the tools needed to improve services. This will inevitably lead to higher client satisfaction, additional client referrals, and more business for your law firm.
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Becoming a Master of Multidistrict Litigation (MDL)
Imagine a situation where people across various locations have similar legal complaints, like issues with a dangerous drug or inadequate lighting in a public space. Instead of having these cases scattered across several jurisdictions, there’s a process that allows the pretrial and discovery phases to be grouped together in one court to save time and money.
Multidistrict litigation, also known as MDL, is a lot less complicated than people think. In fact, it’s a practical tool for streamlining processes, saving time, and reducing costs.
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Why Law Firms Should Never Use Clickbait Headlines
Clickbait is an illegitimate digital marketing tactic that uses sensationalized headlines to attract clicks and website traffic. It’s highly unadvisable for law firms to use clickbait headlines. These tactics promise more than they deliver, often leaving readers disappointed with the content they encounter. By prioritizing attention-grabbing elements over substantive and relevant information, clickbait creates an unseemly gap between expectation and reality.
While clickbait might offer short-term gains in web traffic, it’s likely to harm long-term brand credibility and online performance. Clients searching for legal services expect authoritative and reliable information. Misleading headlines will erode their trust in a law firm’s brand.
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How Often Should Your Law Firm Be Posting on Social Media?
Maintaining a strong social media presence is essential to your overall digital marketing strategy. But many law firms aren’t sure how often to post content on social media channels such as LinkedIn, X, Facebook, Instagram, TikTok, and Pinterest. This is an important concern because striking the right balance in posting frequency significantly influences engagement.
Regularly updating social media content keeps the audience informed and interested, which helps prevent the firm from fading into the background of its social media feeds. But you don’t want to overwhelm followers by posting too often. By scheduling regular content updates, firms can ensure that their output remains relevant and engaging. Plus, consistent interaction with your followers fosters loyalty and encourages positive word-of-mouth, strengthening your firm’s overall digital presence and client relationships.
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Using Hashtags to Boost Your Law Firm’s Online Visibility
Hashtags are searchable links that can be leveraged to enhance the visibility of posts, join ongoing conversations, or engage with a target audience. When someone clicks on a hashtag, they are directed to a feed of posts that contain the same hashtag, igniting a seamless exploration of related content.
By tapping into broader conversations and trends, hashtags allow you to reach a much a wider audience. The strategic use of hashtags can naturally help boost the imprint of your website content and social media posts, and this can dramatically enhance your online presence.
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