Why Keywords Still Matter for Law Firms in the Age of AI Search
With the rise of AI-generated search results and tools like Google’s Search Generative Experience (SGE), Microsoft Copilot, and ChatGPT Search, traditional keyword strategies must be updated.
SEO best practices are constantly evolving, and choosing the right keywords will continue to play a key role for the foreseeable future. In fact, as AI systems grow more conversational, effective keyword strategies are expected to become even more important.
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How Law Firms Should Respond to Misleading AI Overviews on Google
In the era of generative AI, law firms are discovering a new risk to their online reputation: Misleading AI overviews. If you’ve noticed inaccurate content in Google AI search results, you’re not alone.
These summaries that appear at the top of Google searches are meant to provide quick and helpful answers. But they may cite outdated laws, misquote legal standards, or pull information from unverified sources. This misinformation jeopardizes your firm’s credibility and trustworthiness.
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How Google Defines Your Entity, And Why It Matters for Law Firm Marketing
An entity is a modern search engine optimization concept that helps search engines like Google understand the role your law firm plays in the real-world. This allows Google to classify your practice as an organization that’s made up of attorneys and other employees, rather than just a random collection of keywords.
Entity SEO means optimizing website content to match who you are, what you do, where you’re located, and how you’re connected to other known entities, like clients, practice areas, awards, and bar associations.
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How FAQ Sections Can Boost Law Firm Visibility in AI-Driven Search Results
As artificial intelligence reshapes how people find legal services online, law firms need smarter, more structured strategies to remain visible. In this rapidly evolving digital marketing landscape, adding an dedicated FAQ section to pages and blogs is an effective way to enhance your website profile.
Frequently Asked Questions aren’t just a helpful summary that improves user experience (UX). When used correctly, FAQ content can significantly improve your chances of appearing in AI-generated queries, Google Gemini, featured snippets, and voice-activated searches by Alexa or Siri.
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SLS Consulting, Inc. Named South Pasadena’s 2025 City’s Best Award Winner for Professional Services
SLS Consulting, Inc. is proud to announce that we have been selected as the 2025 City’s Best Award winner for Professional Services in South Pasadena, California! This recognition celebrates our long-standing commitment to excellence, transparency, and innovation in legal internet marketing, and we’re pleased to represent our hometown with this prestigious award.
SLS Consulting, Inc., Wins Web Excellence Award for Werksman Jackson & Quinn LLP Website
It’s always nice to be noticed for a job well done, and being recognized by your peers is especially gratifying. That’s why SLS Consulting, Inc., is so pleased to announce that we’ve received a 2024 Web Excellence Award for the work we did on the legal website of Werksman Jackson & Quinn LLP, a premier criminal defense law firm in Southern California.
Winning the Web Excellence Award underscores our commitment to providing top-notch services that elevate law firms to the top of the digital landscape, marking a milestone for our digital marketing firm.
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SLS Consulting, Inc., Wins Prestigious w3 Legal Marketing Award
SLS Consulting, Inc., is proud to have been named a winner at the 2024 w3 Awards! This honor signifies that a digital marketing agency is at the forefront of web innovation and design.
We were selected as a Silver Award Winner in the General Websites category for Law and Legal Services in recognition of our work for Butler Prather LLP on butlerprather.com.
SLS Consulting, Inc., is a trusted name in the legal industry; we are known for our commitment to providing high-quality websites and digital marketing services to clients across the country. Read the rest »
How to Ask Your Law Firm Clients for Referrals
Seeking referrals from satisfied clients is a great way to grow your law firm. And the nice thing about referrals is that they don’t cost you any money! But there are some basic steps you can take to encourage referrals, making it easier for satisfied clients to tell their friends and associates about you.
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Using Facebook’s Expanded AI Tools for Legal Marketing
AI technology is having a profound impact on society, and digital marketing is no exception. Social media companies are taking advantage of new ways to provide a better experience for their clients, and AI offers exciting opportunities to accelerate and streamline digital marketing practices on these channels.
In particular, Facebook’s latest AI features have opened new frontiers for legal marketing. For example, you can now use Facebook to direct potential clients to different parts of your website, save time by automating tasks, give people reminders about important events, and stretch your ad budget even further.
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How to Improve Attorney-Client Relations
Effective communication forms the backbone of any client relationship—including that of a lawyer and their client. Communication provides clarity and trust; as an attorney, you can ensure you’re meeting client needs by establishing effective channels and maintaining a record of all interactions.
Putting processes in place to enhance client communication and seeking regular feedback gives you the tools needed to improve services. This will inevitably lead to higher client satisfaction, additional client referrals, and more business for your law firm.
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