Receptionist… THE Most Important Hire for Your Law Firm (Besides Your Marketing Company Of Course!)
Many law firms consider their receptionist as one of the least important positions in the office. They usually are one of the lowest-paid employees in the firm. They answer the phone, make coffee, order supplies, and make sure visitors get parking validations…. What is so important about that?
After two decades marketing for law firms exclusively, let me tell you… your receptionist is the most important hire you will make. They are the first point of contact with your firm for all new potential clients. How they answer the phone, and treat that potential client’s needs, will make all the difference in whether the client decides to hire your law firm… or not! Read the rest »
MozCast Google Algorithm Review – July 2018
July at our Pasadena office was scorching hot—and Google’s shifting algorithmic updates were on the hot side as well. The MozCast, a selection of 1,000 tracking keywords put together by our friends over at Moz, noted “storms” mixed with “rain.”
If you don’t know, every day on Twitter, the Mozcast notes the fluctuations in how well its chosen keywords performed, and decides on a “temperature” for the changes of the day. The closer the temperature is to 70°, the less likely it is that Google is tweaking its algorithm at the moment—and your rankings should theoretically stay consistent. Read the rest »
Don’t Be Bullied by Your Marketing Company…Tell Them What You Want!
Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?
These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.
Don’t get suckered into paying for services you don’t need!
Do any of these scenarios sound familiar? Read the rest »
“Page One Google results guaranteed or YOU don’t pay!” – Really?
First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.
Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?): Read the rest »
You Didn’t Even Know It Was a Scam (Until Now)
We’re all used to the spam calls that begin, “This is the IRS. You owe this much money in taxes. Please call this number right now or they will file a lawsuit against you.” The voice is a robotic recording, and you sigh with annoyance and delete the voicemail for the millionth time.
What you may not know is that some marketing companies operate on the same “spray and pray” principles. Engaging in unsavory recruiting techniques is one thing, but trying to confuse or mislead potential clients is another.
Recently, one of our SLS clients passed along a message they received from another marketer. The marketer (a real human) claimed to be a Google partner, claimed that our client had “incorrect indexing of information” on their website, and that he (the marketer) could only speak to the owner of the website! Because only the firm’s owner has access to the checkbook, of course. Read the rest »
3 Questions to Ask BEFORE You Sign with a Legal Marketing Company
If you only read one thing on this website, make sure it’s this article. Before you enter into any sort of marketing agreement, protect your investment by getting answers to the following questions:
Marketing Lessons from Book Club: The Man in the High Castle
The Man in the High Castle and Catering to Your Audience
The Man in the High Castle has been a smash hit for Amazon Studios, and some of us at SLS Consulting really enjoyed the online series in our off hours. For SLS Book Club, what could have been a better choice than the 1962 novel the show is based on? It satisfied the purists who insist “the book is always better!”
Turns out, the show doesn’t have that much in common with the original book. But…we don’t think the show was worse.
That brings us to lesson three of Marketing Lessons from Book Club: sometimes, you have to edit the “original” to reach a wider audience. Read the rest »
What Marketing Companies Really Mean When They “Guarantee” Results
The most important thing to take away from this article is this…
A GUARANTEE CAN MEAN EXACTLY WHAT YOU WANT IT TO MEAN, OR SOMETHING ENTIRELY DIFFERENT AT THE SAME TIME.
How is that even possible? Allow us to explain…
MozCast Google Algorithm Review – June 2018
As summer heats up in sunny Southern California, we predicted that Google’s permutations would cool down heading into June. Were we right? It’s time for the MozCast wrap-up for June!
Remember, MozCast puts together 1,000 select keywords that help track when Google tweaks its algorithm. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform, and we bring that information straight to you, with our analysis, in this monthly blog installment. The higher the temperature, the more likely it is that changes are taking place behind the scenes at the Googleplex in Mountain View, California. The closer it is to 70°, the less your search rankings should fluctuate. Let’s dive in. Read the rest »
Meet Us in St. Louis at PILMMA Super Summit 2018!
Since 2009, PILMMA—also known as Personal Injury Lawyers Marketing & Management Association—has been helping personal injury and disability attorneys network and learn more about the fast-paced world of digital marketing.
And since 2017, SLS Consulting, Inc., has been on the ground at PILMMA’s once-a-year main event, meeting and greeting attendees and handing out FREE, no-obligation website audits. Unlike other lawyer marketing businesses, SLS is a boutique firm that practices true exclusivity—we only take one client per practice area in a geographic region, and devote ourselves to that client. Still, we’ll be happy to do your audit no matter where you’re located, and more than happy to point you in the right direction for your marketing.
Last year we had a great time in Nashville; this year, you can “meet us in St. Louis” for PILMMA Super Summit 2018. Missouri at the end of summer? Sure, why not? The Super Summit will run from September 12–14, 2018, so if you’re anywhere in the area, we’d love for you to come out and see us! Read the rest »
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