Solicitations from Marketing Companies: Don’t Believe Everything You Read!
At SLS, we let our portfolio do all the talking. We don’t send out solicitation emails, and we don’t make broad general statements to scare potential clients into signing with us. We let them take a look at the work we’ve done for clients, and even encourage them to reach out to those clients to ask their own questions.
That’s right. We encourage potential clients to reach out to our current clients…ANY of our current clients…because we’re that confident in the work we put out and the finished product we give to our clients. But that’s just how WE acquire new business. Overall, it’s safe to say that there are a ton of marketing tactics out there used to attract and obtain new business, with some of the tactics being a little more questionable than the others.
Recently, one of our clients forwarded us an email he received in regard to the penalties his site had recently been hit with due to Google’s algorithm changes. The only problem was that our client’s site hadn’t been hit with any penalties, and his rankings were just as strong as ever. See the body of the email below. We’ve removed names and anything else to identify our client and the marketing company:
Ask SLS: How Should Lawyers Use LinkedIn?
In this new blog segment from SLS, our staff members have scoured their email archives to find informative explanations for some of the more commonly asked questions we receive from our clients. We’re calling this new feature “Ask SLS” so be sure to check back monthly for answers to some of the more frequently asked questions we get from current clients, lawyers just looking for some quick advice, and former clients who still reach out to us for help from time to time.
In today’s article, we discuss one possible way lawyers can approach using their LinkedIn profile to positively impact their marketing efforts. Remember though, the advice we offer here isn’t the only way of handling a particular situation, especially when it’s related to marketing. Over the years, we’ve weighed risk and reward when it comes to certain tactics and strategies, so we’re providing insight on approaches that we have experience with. So, without further ado, let’s check out today’s question… Read the rest »
Solicitations from Marketing Companies: Beware of SEO Scare Tactics
In the world of legal Internet marketing solicitations, remember to take everything with a grain of salt. Offers that sound too good to be true often are, and companies that make incredible claims typically aren’t the most trustworthy firms to work with. There are some obvious red flags to keep an eye out for…
If an SEO company guarantees page one placement for your website – page one placement that would definitely require a significant investment of time and overhauling your site – ask yourself how THIS particular company is able to guarantee it for such a low cost. If a reputation management company claims to be able to remove negative reviews for you – reviews that can only be removed by the person who actually wrote the review and the review site itself – take a second to ask how THAT particular company is able to do what other marketing companies cannot. Read the rest »
Ask SLS: How Many Google Reviews Do I Need for My Business?
The general answer, of course, is as many as possible. However, for many businesses, especially law firms, obtaining as many reviews as possible is often too broad of a goal that often leads to less than ideal results. Hence, many lawyers want to simply know how many reviews they need to rank better, or to outrank their competition.
Read the rest »
Top 5 Christmas Light Displays in Upper Hastings Ranch
With the holiday season upon us and 2017 right around the corner, we wanted to take the time to recognize some local, Pasadena-based Christmas light displays that pulled out all the stops to make this year’s holiday season one of the most festive yet. These holiday display “marketers” took the time and put in plenty of effort to make sure their streets are spreading lots of holiday cheer for everyone to enjoy. The annual barrage of lights, courtesy of the residents of the Upper Hastings Ranch area in Pasadena, is available for viewing from December 10, 2016 –January 1, 2017. To make your visit as joyful as possible, the team at SLS compiled its own “Top 5 Must See Houses” list as a handy reference tool. Read the rest »
MozCast Google Algorithm Review – November 2016
In this new monthly installment, the team at SLS Consulting will be offering an overview of MozCast and other search ranking metric sites to help shed some light on search rank fluctuations, specifically as they pertain to Google’s ranking algorithm.
“What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.
Make sense? To give you a better idea, 70° is an average day in the world of MozCast, meaning any fluctuations taking place are fairly normal and haven’t been caused by a major algorithmic shift from Google. Obviously any numbers higher than 70° reflect an unnatural change, with the higher the number indicating a greater change. A number lower than 70° simply means that all is quiet on the search front with results relatively static across a variety of searches.
How “hot” was it in November 2016 according to MozCast?
Generally speaking, it was pretty hot! On November 10th, the MozCast temperature spiked to 106° and many in the SEO community attributed this to an update being rolled out. There was some speculation that another spike on November 18th (also 106°) was a reverse of that update, but nothing was officially confirmed.
Read the rest »
Winner of the 2016 SLS Consulting Scholarship Announced
SLS Consulting is Proud to Announce Our Scholarship Winner!
After hours of carefully reading and reviewing each and every one of your scholarship entries, we are thrilled to announce that the winner of our $500 scholarship is…
Congratulations, Samantha! Our office is closed today, but we will be in contact with you this week to go over some final details so we can send you your scholarship award.
For our other applicants, we’d like to thank you for taking the time to visit our scholarship page and submit your application. We appreciate the time and effort all of you took to share your essays with us, and look forward to hearing about all the great things you’re poised to do in the future.
To read our winning essay and to learn a little more about Samantha and the rest of our finalists, be sure to check back later this week for our next blog entry. And to stay up-to-date on future scholarship offerings and company news, be sure to LIKE us on Facebook. Thank you, everyone!
The SLS Consulting Scholarship Finalists Are Announced!
OUR FINALISTS HAVE BEEN CHOSEN!
Thank you to all of our applicants who submitted essays for the 2016 SLS Consulting Marketing Scholarship. We received a TON of entries and we read some REALLY inspired essays. Thank you ALL for taking the time to fill out the application and for sharing your stories with us!
We read through quite a few amazing essays and applications these last few weeks, but unfortunately only a select few can move on to the next round. So, without further ado (and in no particular order), we’d like to congratulate our ten finalists!
Again, thank you to each and every one of our talented applicants. We’re excited for the future you’re all going to have a hand in building, and we look forward to hearing about your amazing achievements in the years to come.
To see who our winner is, please be sure to visit this blog or our Facebook page on Sunday, May 15, 2016. We’ll be announcing the winner at 9:00AM PST, so set your alarms and best of luck to all of our finalists!
To stay up-to-date on this and future scholarship offerings, be sure to LIKE us on Facebook.
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