Black Hat SEO Sentenced to 37 Months in Federal Prison
As a business owner, you’re probably used to receiving calls from numerous companies out there offering to improve rankings, increase client reviews, or even “verify” your Google listing*. These companies play on a business owner’s lack of internet marketing knowledge to deceive, take advantage of, and essentially rip off anyone they can. While we instruct our clients to forward calls and emails like that along to us, not all businesses have a marketing company in their back pocket to keep a watchful eye over illegitimate online marketing practices.
Up until recently, there seemed to be little that could be done to hold companies like this accountable. If you were naive enough to sign up for an offer that seemed too good to be true, then you had to simply cut your losses and hope your next marketing company could fix the mess that the fraudulent company created. However, one such black hat fraudster bit off a little more than he could chew when he deceived and extorted Generational Equity (GE), a Dallas merger and acquisitions company (NOT multinational conglomerate General Electric (GE), in case you’re wondering). Read the rest »
SLS Consulting Recognized by National Trial Lawyers in Top Ranking Personal Injury Law Firm Study
In a recent study conducted by Lawyer Marketing Score and discussed at length on The National Trial Lawyers blog, the search engine rankings of personal injury firms across the country were examined to determine which firms rank best in the top five major metropolitan areas. The cities considered in the study were Los Angeles, New York City, Chicago, Houston, and Dallas Ft. Worth. SLS Consulting, Inc. is proud to have one of its client sites recognized for its #2 ranking in the New York City area.
The study examined the top keywords used in each respective city as a gauge to determine which law firms ranked in the top five. In major metropolitan areas, ranking at all for the most competitive keywords is no easy task. Ranking in the top five for those competitive keywords is even more challenging!
How is YOUR Law Firm Keeping Track of Client Intake?
At SLS Consulting, we’re not just about websites. We have a vested interest in our clients’ success and will offer any advice we can to make that happen. One of the most important things that we’ve realized over the years is that the more organized you are, the better you set yourself up for future success. For law firms, organization is definitely important, with one of the most important aspects being how the law firm keeps track of where it’s getting its clients.
A lot of other marketing companies out there will build you a website and help you get that website to rank well. Unfortunately, that’s where their interest typically tends to wane. As long as they’ve helped your site go from page three to page two in the SERPs, they’ve done their job and aren’t overly eager to do anything more for you. While there’s definitely A LOT MORE that goes into making a law firm successful, this is often where the marketing companies and the law firms they work for tend to drift apart. Read the rest »
Black Hat Beware! False Promises of Ranking on Page One of Google
Has your business ever received a call from a marketing company guaranteeing first page results in Google’s SERPs? Heck, we’re our own marketing company, and even WE get those calls, so chances are pretty good that your business gets them as well. But is there any truth behind what these cold-call marketers have to say?
First of all, if you only remember ONE thing from this entire blog, please let it be this:
NO ONE CAN GUARANTEE FIRST PAGE PLACEMENT ON GOOGLE. NO ONE.
With that being said, it’s important that you properly assess any marketing offer that comes your way. Before entering into any sort of agreement with a company that literally just calls you out of the blue, be sure to do a thorough background check on that company. Ask for their URL. Ask them how their own rankings are doing and if they can tell you about one of their better success stories amongst clients. Legitimate companies will always be able to point to past successes, while less than credible companies will merely try to fast talk you into signing some sort of deal. Read the rest »
3 Top Tell Tale Signs You’re Dealing with a Phony SEO “Professional”
Search engine optimization (SEO) may get a bad rap from time to time, but it is still an absolutely vital part of online marketing. In today’s internet-driven world, businesses that don’t incorporate an operational SEO campaign into their marketing strategies get left in the dust. Knowing this, business owners have been scrambling to acquire supposed SEO experts to give their marketing departments an edge. And many self-professed SEO “professionals” have risen up to meet the high demand, although not all of them may be as knowledgeable as they present themselves to be…
When it comes to searching for qualified SEO staff, how does one separate the wheat from the chaff? How can one tell the difference between the smooth talker and the real deal? Here’s a start: Weed out the interviewees who exhibit these three tell tale signs as described below – chances are they’re just fork-tongued phonies with a lot of talk but nothing to back it up with.
1. They promote “black hat” SEO tactics. Back in the early days of Google, “black hat” SEO tactics – duplicating content, keyword stuffing, link spamming, etc. – used to be pretty effective. However, Google has since then updated the search algorithm to reward quality over quantity. Nowadays, web pages created with black hat tactics in mind actually get penalized and fall in rankings. Read the rest »
6 Tips for Finding a Good SEO Company
Obviously, we could make this blog very abbreviated and tell you that when looking for a great search engine optimization (SEO) provider you need look no further than SLS Consulting. We can provide for all of your SEO needs. We provide services that will get your company noticed and we have the track record to prove it.
The End. Okay, not really.
Since content is still king in the SEO world, we will practice what we preach and give you some tips for finding the right SEO provider for your company.
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