At SLS Consulting, our online marketing team understands that every company with a strategy for online content has a message that they want to make clear to potential clients. While some may do this in overt ways, like slogans and logos, others will use client interaction and word-of-mouth to create a message.
However, there may be many ways in which you are actually sending out the wrong message concerning your company and the focus of your brand. Think about the following mistakes and how they may be sending out a different message concerning your company than you actually want.
Incompatible Values with Customers
You may have certain values when it comes to the emphasis of your company’s work and products, but are these in line with the values of your customers?