More Than 47,000 Calls Generated for SLS Clients in 2021!
We all know that 2020 was the craziest year so far – not just for marketing but for every human on the planet. 2021 didn’t start off much better with the news of Google’s newest Core Web Vitals update and major updates to Google My Business. Through it all, SLS clients remained steady. Our clients not only fared well during the Pandemic but continue to gain momentum as the world returns to some semblance of normal.
SLS is a small, exclusive, lawyer marketing company with less than 40 clients. In 2021 we generated over 47,000 first time calls for our clients. A true testament to the fact that solid, white-hat, SEO is still the most powerful tool for marketing your legal website.
Google My Business – The New Yellow Pages?
Some of us remember when the Yellow Pages were the place to go to find information like a phone number or the address of a company. Law firms spent a fortune to be on the front, back, or side cover. Today, most people turn to the Internet to find that information. In many search results, Google My Business (GMB) shows up at the top of the page with a small map, especially in local mobile searches. If you aren’t listed on GMB in the top 3, you are missing out on a huge population of potential clients. Also, with fewer consumers relying on Yelp and other review websites, GMB has gained even more popularity.
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Congratulations to the 2021 Emerging Influencers Winners
Since May, SLS Consulting, Inc. has been flooded with essays from ambitious individuals looking to return to school and pursue their truly passions. We are grateful for the chance to hear all of your stories and had the tough task of selecting our finalists back in July. Now, after much debate, we are ready to announce the two winners of the Emerging Influencers Scholarship who will each win a $500 award.
Why You Should Not Give Up on Marketing Bail Bonds on Facebook
The loss of paid ads for bail bonds on Google and Facebook was seen as a huge blow to the industry. Numerous agencies thrived in the PPC market, but this sudden change forced bail bond agents to rapidly adapt to an evolving digital space. For many, it meant abandoning Facebook altogether. While the powerhouse that was PPC is significantly weaker for bail bond agencies, Facebook can still play a major role in your marketing efforts.
Congratulations to the 2021 Emerging Influencers Finalists
The COVID-19 pandemic has shaken up every industry in the world, and many of us are still adapting even as we edge nearer to reopening again. It brought uncertainty to everyone’s lives, but also the opportunity to grow and change for the better. Whether you found your true passion during lockdown or decided that you want to shift careers in these times, pursuing a higher education is key to your journey.
Peloton+ Lawsuits: When to Add a New Practice Area
The recent Peloton+ recall has motivated many attorneys to expand their product liability practice to include injury claims against the manufacturer, Peloton Interactive. By citing the Consumer Product Safety Commission’s warning to consumers as a basis for potential lawsuits, attorneys across the country have argued that the manufacturer is liable for injuries to children due to the exercise equipment’s faulty design. Whether Peloton Interactive will face legal action is unclear yet, but what should interest lawyers is the value of adding on new practice areas.
How to Succeed in a Competitive SEO Market
Breaking into the top search engine results pages for a region is every attorney’s big dream. It comes with a wealth of traffic, new leads, and big cases. But when you see less experienced law firms or settlement mills consistently outranking you on Google, it is easy to get discouraged, especially if you are just getting started with SEO. If every law firm is optimizing for page one results, what can your firm do to get a lead on your competitors?
How to Craft an Engaging Bail Bond Homepage
A first impression can be the start of a strong relationship – and for bail bond agents, starting off on the right foot is paramount to landing new clients.
Nowadays, most major life decisions are made after people have researched them online, and your agency’s homepage is where most new clients will first encounter you. When a user finds your site, you need to make a strong first impression to capture the user’s attention and convince them to reach out to you. To reach those clients who need your help the most, your agency should take a hard look at how your homepage can be improved.
Tips for Filming Short Attorney Videos
For years, marketers have preached the importance of “face time” in marketing campaigns, but creating high-quality videos is easier said than done. You may have an HD camera in your phone, yet when you sit down to record or produce a video, the process may be significantly harder than you think. But rather than shouting vague platitudes about the importance of video content, our team at SLS Consulting, Inc., wants to help you brainstorm ideas for how to make videos for your law firm.
What LSAs Mean for Your Law Firm
Google is constantly experimenting with page one search results and adding new ways for users to engage with local businesses. Where law firms once only had to deal with paid advertisements and SEO rankings, Google My Business’s 3-Pack and map results added a new dimension to marketing.
Now, Google has gone a step further by adding another huge change – local service advertisements (LSAs).
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