How to Use Videos on Your Website
Videos are everywhere you look these days – on your computer, at the doctor’s office, on your cell phone. There are even videos to watch while you’re pumping gas. With the explosion of video content on YouTube, Instagram, Twitter, Facebook, and TikTok, people are becoming more accustomed to consuming this type of information.
The future of marketing will include an enormous expansion of video content across every channel where it’s available. Gen X, Y, and Z consumers spend a considerable amount of time absorbing video content, but videos appeal to older clients as well.
Business websites that incorporate videos into their format have a distinct advantage over the competition. In fact, 85% of customers say they are more likely to make a purchase from web pages that include videos.
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How to Best Use Client Reviews
The success of your law firm ultimately depends on trust. And people are inclined to believe what other clients have to say about you. That’s why positive customer reviews are a powerful marketing tool for maintaining a strong reputation and attracting new clients.
It’s crucial to encourage satisfied clients to post reviews on Google, Yelp!, Facebook, and other third-party review sites. And negative reviews must be addressed right away to protect your reputation.
Positive customer reviews provide invaluable social proof that your firm is solving people’s problems and improving their lives. When you effectively curate positive reviews, they can be used across marketing channels, including:
- Blogs
- Websites
- Landing pages
- Social media
- Email campaigns
- Pay Per Click ads (PPC)
- Google Business Profile (PBP)
Is Your Legal Internet Marketing Company Cheating on You????
Less than ONE PERCENT of Legal Internet Marketing companies DO NOT offer exclusivity to their clients. In fact, they take multiple clients per “region,” charge each of them a different rate, and use the same marketing strategies for each. In effect, cheating on you with your competitors! You may be paying twice what your competitor is paying, yet they are ranking above you and getting your cases!
At SLS Consulting, Inc., that is NOT the way we do business at all! We offer complete EXCLUSIVITY to our clients in their geographic and practice areas – many of our clients have multiple geographic areas and some even have EXCLUSIVITY STATEWIDE. With access to all of our clients’ marketing data and Analytics, we don’t feel it would be ethical to work with a competing law firm.
If your Legal Marketing Company is cheating on you with your competitors, or locks you into multi-year contracts to “preserve pricing,” then you should reconsider your options.
Putting Legal Jargon in Layman’s Terms
Jargon means words and expressions used to describe topics and ideas that are unique to a specific business or an area of interest. Although jargon is often derided, it can be very useful for specialists. When speaking to someone in your particular field, having a shared language helps streamline conversation, saving people a lot of time.
But using jargon with laymen isn’t a good idea. Jargon annoys people. It gives them the impression you’re an obnoxious person who’s talking down to them. Using jargon can also make your reader think you have something to hide, or you’re just not smart enough to explain things in plain English.
Of course, there are many times in legal marketing when you have to use precise technical language. In these cases, you should always define your terms the first time you use them.
5 Ways TikTok Can Help Your Law Firm
Social media is a powerful force in our lives. Many law firms and other small businesses have incorporated social media channels into their marketing strategy. It’s now standard for small businesses to have a Facebook page, and many small businesses have found further success using other social media channels such as LinkedIn and Instagram.
In the past few years, TikTok has enjoyed astounding success. In the first quarter of 2020, they set a record with 315 million installs. It only took three years for TikTok to attract one billion active users. Instagram took twice as long to reach the billion-user milestone.
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Building an SEO Foundation for the Next 5 Years
Search Engine Optimization (SEO) is an extremely competitive field. The rules are constantly changing, and marketers who don’t stay on top of the latest trends are going to be left in the weeds by the competition.
Thanks to constant Google updates, strategies that worked even a few months ago like keyword stuffing are fast becoming obsolete. Building and maintaining a website that will consistently rank at the top of the SERPs in Google searches requires constant vigilance.
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The Google Vicinity Update – What you Need to Know!
If you’ve noticed significant changes in Google’s rankings for your local business, you’re not alone. Google recently confirmed they have completed Vicinity, the biggest local listings update in over five years. According to their official announcement, Vicinity includes a “rebalancing of various factors we consider in generating local search results.”
Unlike updates such as Panda, Penguin, Hawk, and Mum, Vicinity has a name that actually tells you what is does. With Vicinity, user proximity is now weighted much higher, making it harder to rank for local searches when you aren’t nearby – giving valid local businesses a better chance of coming up in SERPs.
Outdated and Shady SEO Marketing Strategies to Avoid
Be very careful when choosing your marketing firm. The SEO world has always been a place for snake oil salesmen. A lot of marketing companies will promise you the moon when they don’t plan to follow through. There are two types of marketers to watch out for: The scammers who use illegitimate “get rich quick” tactics that can get you penalized and the incompetent marketers who are still using outdated practices that just don’t work in today’s digital world. This is especially true of the legal SEO industry, which is cutthroat and probably one of the most competitive spaces.
Blogging: A Crucial Part of Your Internet Marketing Strategy
What good are blogs? Why do I need them? I am asked this time and time again by lawyers I talk to. An effective blogging strategy will help drive traffic to your site, can increase conversions, and help you land more clients. Unlike PPC and other forms of paid advertising, it doesn’t cost you anything to post a blog, so why wouldn’t you? The benefits of blog posts will accrue over time, as they continue to attract potential clients to your website and improve SEO.
SLS Consulting Wins Award for Top 10 Legal Website Design
DesignRush, known for its web design awards, has chosen our design to be featured among the Best Legal Website Designs That Enforce Visual Law and Order. 
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