Search Engine Optimization | Legal Internet Marketing Blog - Part 4

MozCast Google Algorithm Review – June 2018

By SLS Consulting on July 6, 2018

As summer heats up in sunny Southern California, we predicted that Google’s permutations would cool down heading into June. Were we right? It’s time for the MozCast wrap-up for June!

Remember, MozCast puts together 1,000 select keywords that help track when Google tweaks its algorithm. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform, and we bring that information straight to you, with our analysis, in this monthly blog installment. The higher the temperature, the more likely it is that changes are taking place behind the scenes at the Googleplex in Mountain View, California. The closer it is to 70°, the less your search rankings should fluctuate. Let’s dive in. Read the rest »

MozCast Google Algorithm Review – May 2018

By SLS Consulting on June 8, 2018

It’s time for the MozCast wrap-up for May! Last month, we predicted that Google might “cool off” after the flurry of updates we saw at the beginning of 2018. Did we indeed see calmer weather throughout this merry month?

Our friends over at MozCast put together 1,000 keywords that help track when Google tweaks its algorithm, Hummingbird. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform…or drop. The higher the temperature, the more likely it is that changes are taking place at the Googleplex in Mountain View, California. The cooler it is, the better!

How “hot” was it in May 2018, according to MozCast?

The average temperature for May was a balmy 85.52°—nearly 7 degrees cooler than April’s 92.2°! Looking at the MozCast, it seems that Google is letting its algorithmic updates sink in for a few days before tinkering with anything else: Read the rest »

MozCast Google Algorithm Review – April 2018

By SLS Consulting on May 7, 2018

Last month, we warned you that Google was cooking up some changes in its algorithm. Now that we have the April wrap-up, will our predictions be confirmed? Are your rankings going to sway under the “stormy” algorithmic weather promised by an inclement (yet stifling) March?

Let’s check out the data that our friends over at MozCast compiled for April! Every 24 hours, they track a hand-picked selection of 1,000 keywords and snapshot the top ten Google organic results. Then, they compare those ten results to the previous day’s results and determine how much Google is tweaking its search engine formula. It’s a little more complicated than that (which you can read about here), but we find that it’s a good gauge to explain why our clients’ websites might be traveling up and down in the SERPs (search engine results pages) a little more than usual.

According to Moz, 70° is a normal day, where your website ranking should stay put. The higher the temperature and the stormier the outlook, the more likely your website will be moving as Google fixes and arranges things “just so.” Read the rest »

MozCast Google Algorithm Review – March 2018

By SLS Consulting on April 9, 2018

What is MozCast, and why do we at SLS Consulting write a new blog installment on it almost every month? Well, it has to do with search engine rankings. One day, your website might be on page one of Google, and you’re feeling just fine. The next, you’ve dropped down to spot 20—what’s going on?

The answer is usually that Google is tweaking its search engine algorithm…and that’s why we go to our friends over at MozCast, who put together a set of 1,000 hand-picked keywords that helps track when Google makes changes. Moz then assigns a temperature to reflect how much fluctuation is taking place in Google’s search results, and we bring that forecast straight to you!

The higher the temperature, the more likely that changes are taking place behind the scenes of Hummingbird (that’s the name of Google’s algorithm as of 2013). For example, 70° is a fair day, where your website ranking should stay put. The hotter the temperature, the more likely your website may move up or down. So. Let’s get to it… Read the rest »

MozCast Google Algorithm Review – February 2018

By SLS Consulting on March 5, 2018

“What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

How “hot” was it in February 2018, according to MozCast?

Perhaps Google’s algorithm took a cue from the real world’s weather, and chilled out the month of February. Things seem to finally be cooling off a little…for now. The average for the month was 87.85°, which is by no means “cool” in terms of temperature, but it was a noticeable difference from January’s RankBrain heat wave of 93.89°. There were only five days above 90°, and the only drastic spike was seen on February 20^th at 113° (which is a definite signal of a possible update). However, even though the heat died down slightly, the climate was still an indication of changes. Read the rest »

True Exclusivity in SEO Marketing

By SLS Consulting on February 20, 2018

In the age of the internet, a robust web presence is essential for business. Building and maintaining a healthy presence requires a strong search engine optimization (SEO) strategy to drive potential customers to your website, and help convert them into paying clients.

In a little over a quarter century, SEO marketing has evolved at a breakneck pace. Gone are the Wild West days of keyword stuffing, excess tagging, spamming, and other black-hat SEO tactics. Today’s search engines use sophisticated algorithms that favor quality content and penalize unethical SEO techniques.

And because SEO is so important for business, SEO marketing companies have been popping up all over the place in the last few decades. But are all SEO marketing companies the same? Why would you choose one over another? Read the rest »

MozCast Google Algorithm Review – January 2018

By SLS Consulting on February 5, 2018

“What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

How “hot” was it in January 2018, according to MozCast?

January was a scorcher! Even hotter than last month’s average of 88.32° (which is considered sweltering), January’s average temperature was 93.89° and showed clear evidence of a heat wave! For the first week of the month, the MozCast range pretty much stayed in the 80s, but had a severe spike of 93° on the 8th, and a jump all the way to 106° and “stormy” on the 11th. The entire rest of January endured “stormy” weather after the 11th, and stayed in the 90s or above. There was even another intense spike of 108° on 25th, ensuring a volatile end to the month. MozCast definitely picked up on some major algorithm changes and updates that went into effect during that time. Since Google isn’t airing out its laundry anymore, it’s important to stay up-to-date in 2018. Read the rest »

MozCast Google Algorithm Review – December 2017

By SLS Consulting on January 8, 2018

“What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

These temperatures and conditions give us a gauge for tracking Google’s algorithm turbulence, and model the common sense of real weather patterns. A high in the 70s (and sunny) means any variations are pretty tame in the search world, and there are no major algorithm changes to be aware of or panic about. However, a temperature of 101° accompanied by stormy conditions indicates change. In other words, the hotter and stormier your MozCast, the more has changed in Google’s rankings. Read the rest »

Solicitations from Marketing Companies: Beware of SEO Scare Tactics

By SLS Consulting on March 9, 2017

In the world of legal Internet marketing solicitations, remember to take everything with a grain of salt. Offers that sound too good to be true often are, and companies that make incredible claims typically aren’t the most trustworthy firms to work with. There are some obvious red flags to keep an eye out for…

If an SEO company guarantees page one placement for your website – page one placement that would definitely require a significant investment of time and overhauling your site – ask yourself how THIS particular company is able to guarantee it for such a low cost. If a reputation management company claims to be able to remove negative reviews for you – reviews that can only be removed by the person who actually wrote the review and the review site itself – take a second to ask how THAT particular company is able to do what other marketing companies cannot. Read the rest »

MozCast Google Algorithm Review – November 2016

By SLS Consulting on December 5, 2016

In this new monthly installment, the team at SLS Consulting will be offering an overview of MozCast and other search ranking metric sites to help shed some light on search rank fluctuations, specifically as they pertain to Google’s ranking algorithm.

“What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

Make sense? To give you a better idea, 70° is an average day in the world of MozCast, meaning any fluctuations taking place are fairly normal and haven’t been caused by a major algorithmic shift from Google. Obviously any numbers higher than 70° reflect an unnatural change, with the higher the number indicating a greater change. A number lower than 70° simply means that all is quiet on the search front with results relatively static across a variety of searches.

How “hot” was it in November 2016 according to MozCast?

Generally speaking, it was pretty hot! On November 10th, the MozCast temperature spiked to 106° and many in the SEO community attributed this to an update being rolled out. There was some speculation that another spike on November 18th (also 106°) was a reverse of that update, but nothing was officially confirmed.
Read the rest »