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MozCast Google Algorithm Review – August 2018

By SLS Consulting on September 7, 2018

August was scorching hot! Google made some major changes in its Hummingbird algorithm, and our friends over at Moz recorded temperatures and storms that were almost off the charts!

Every month, SLS Consulting compiles data from the MozCast (which posts the temperature every day on Twitter based on the top 10 results of 1,000 hand-picked keywords), AccuRanker (which notes a daily “Grump” rating based on the search engine fluctuations in 100 top keywords), and Algoroo (which tracks the Google algorithm with a volatility rating known as “high roo”). Let’s dive in to see what’s happening in the SERPs… Read the rest »

PPC Is NOT the Answer to Your Ranking Problems

By SLS Consulting on August 14, 2018

Don’t get us wrong—pay-per-click advertising is a great way to obtain paid leads. However, just because you’re getting leads doesn’t mean those leads are actually converting (or that they’re even quality leads). The biggest misconception we hear about PPC is that it’s the only thing you need to grow your practice. This idea couldn’t be FURTHER from the truth.

At SLS Consulting, Inc., we oversee pay-per-click campaigns for many of our clients. Does that mean that we ONLY focus on PPC for these clients? Of course it doesn’t! PPC is one specific strategy for lead generation, and we never recommend that our clients put all of their eggs in one basket, so to speak. Read the rest »

MozCast Google Algorithm Review – July 2018

By SLS Consulting on August 10, 2018

July at our Pasadena office was scorching hot—and Google’s shifting algorithmic updates were on the hot side as well. The MozCast, a selection of 1,000 tracking keywords put together by our friends over at Moz, noted “storms” mixed with “rain.”

If you don’t know, every day on Twitter, the Mozcast notes the fluctuations in how well its chosen keywords performed, and decides on a “temperature” for the changes of the day. The closer the temperature is to 70°, the less likely it is that Google is tweaking its algorithm at the moment—and your rankings should theoretically stay consistent. Read the rest »

Don’t Be Bullied by Your Marketing Company…Tell Them What You Want!

By SLS Consulting on August 8, 2018

Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?

These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.

Don’t get suckered into paying for services you don’t need!

Do any of these scenarios sound familiar? Read the rest »

“Page One Google results guaranteed or YOU don’t pay!” – Really?

By Susan Ziegler on August 4, 2018

First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.

Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?): Read the rest »

MozCast Google Algorithm Review – June 2018

By SLS Consulting on July 6, 2018

As summer heats up in sunny Southern California, we predicted that Google’s permutations would cool down heading into June. Were we right? It’s time for the MozCast wrap-up for June!

Remember, MozCast puts together 1,000 select keywords that help track when Google tweaks its algorithm. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform, and we bring that information straight to you, with our analysis, in this monthly blog installment. The higher the temperature, the more likely it is that changes are taking place behind the scenes at the Googleplex in Mountain View, California. The closer it is to 70°, the less your search rankings should fluctuate. Let’s dive in. Read the rest »

MozCast Google Algorithm Review – May 2018

By SLS Consulting on June 8, 2018

It’s time for the MozCast wrap-up for May! Last month, we predicted that Google might “cool off” after the flurry of updates we saw at the beginning of 2018. Did we indeed see calmer weather throughout this merry month?

Our friends over at MozCast put together 1,000 keywords that help track when Google tweaks its algorithm, Hummingbird. Every day on Twitter, Moz reports the temperature and outlook based on how well these keywords perform…or drop. The higher the temperature, the more likely it is that changes are taking place at the Googleplex in Mountain View, California. The cooler it is, the better!

How “hot” was it in May 2018, according to MozCast?

The average temperature for May was a balmy 85.52°—nearly 7 degrees cooler than April’s 92.2°! Looking at the MozCast, it seems that Google is letting its algorithmic updates sink in for a few days before tinkering with anything else: Read the rest »

MozCast Google Algorithm Review – April 2018

By SLS Consulting on May 7, 2018

Last month, we warned you that Google was cooking up some changes in its algorithm. Now that we have the April wrap-up, will our predictions be confirmed? Are your rankings going to sway under the “stormy” algorithmic weather promised by an inclement (yet stifling) March?

Let’s check out the data that our friends over at MozCast compiled for April! Every 24 hours, they track a hand-picked selection of 1,000 keywords and snapshot the top ten Google organic results. Then, they compare those ten results to the previous day’s results and determine how much Google is tweaking its search engine formula. It’s a little more complicated than that (which you can read about here), but we find that it’s a good gauge to explain why our clients’ websites might be traveling up and down in the SERPs (search engine results pages) a little more than usual.

According to Moz, 70° is a normal day, where your website ranking should stay put. The higher the temperature and the stormier the outlook, the more likely your website will be moving as Google fixes and arranges things “just so.” Read the rest »

MozCast Google Algorithm Review – March 2018

By SLS Consulting on April 9, 2018

What is MozCast, and why do we at SLS Consulting write a new blog installment on it almost every month? Well, it has to do with search engine rankings. One day, your website might be on page one of Google, and you’re feeling just fine. The next, you’ve dropped down to spot 20—what’s going on?

The answer is usually that Google is tweaking its search engine algorithm…and that’s why we go to our friends over at MozCast, who put together a set of 1,000 hand-picked keywords that helps track when Google makes changes. Moz then assigns a temperature to reflect how much fluctuation is taking place in Google’s search results, and we bring that forecast straight to you!

The higher the temperature, the more likely that changes are taking place behind the scenes of Hummingbird (that’s the name of Google’s algorithm as of 2013). For example, 70° is a fair day, where your website ranking should stay put. The hotter the temperature, the more likely your website may move up or down. So. Let’s get to it… Read the rest »

MozCast Google Algorithm Review – February 2018

By SLS Consulting on March 5, 2018

What IS MozCast?” you might be asking yourself. Well, it’s a handy metric put together by our friends over at Moz. Every 24 hours, a set of hand-picked keywords are tracked and notated to determine how volatile Google search results are from one day to the next. Moz then assigns a “temperature” to reflect how much fluctuation is taking place within Google search results.

How “hot” was it in February 2018, according to MozCast?

Perhaps Google’s algorithm took a cue from the real world’s weather, and chilled out the month of February. Things seem to finally be cooling off a little…for now. The average for the month was 87.85°, which is by no means “cool” in terms of temperature, but it was a noticeable difference from January’s RankBrain heat wave of 93.89°. There were only five days above 90°, and the only drastic spike was seen on February 20th at 113° (which is a definite signal of a possible update). However, even though the heat died down slightly, the climate was still an indication of changes. Read the rest »