A Year in Quarantine: What Law Firms Can Learn From Lockdown
There isn’t an industry that hasn’t been impacted by COVID-19 across the United States, and the legal industry is no different. At the start of the pandemic, courts across the country suddenly shut down, rescheduling trials and hearings for months while making drastic changes to court procedures. Now that a year has passed, most law firms have adjusted to the new normal of quarantine, whether that involves presenting cases over Zoom or adjusting office layouts and staggering appointments to make clients feel more secure during consultations.
How to Know if Your Firm Is Ready for PPC
Most law firms see pay-per-click marketing (PPC) as the pay-to-win method of pulling in leads, and they go all-in with a big budget. PPC can be an excellent addition to your marketing campaign, but starting too early or jumping into the deep end can be a huge mistake. PPC requires time, patience, precision, and optimization, not unlike SEO, and going in without doing some prep work can hurt your long-term goals.
Never Put All Your Eggs in One SEO Basket
Winning at SEO requires developing a robust marketing plan that includes many different parts. You have to have a great web design that balances the user experience with page speed and the firm’s brand identity. You have to have compelling and informative content and blogs. You have to be relevant on Facebook, Twitter and Instagram. You have to have a solid plan for link building and a clean link portfolio…and so on. It isn’t for the weak at heart.
Why Do Good Rankings Happen to Bad People?
Competing for spot one on Google often forces you to spend more time on your competitors’ sites to figure out how exactly they are beating you. You may have better content, stronger links, more benefits to clients – yet they still seem to come out on top. Further research may show that they are even using black-hat SEO practices and still ranking well, going against all of the lessons that you’ve learned about optimization. But why are they ranking well? Shouldn’t your best efforts be rewarded, and their worst practices punished?
Why You Need to Pay Attention to Your GMB Account
Google My Business (GMB) is a free service that is often overlooked by law firms, despite how useful it is. Through a GMB account, your firm can claim the physical locations of all of your offices on Google Maps and optimize these listings for local search results. Offering you the opportunity to upload office photos and respond to client reviews, GMB is extremely important to your Internet marketing efforts, but only when used correctly. To help guide you through the process, the team at SLS Consulting has broken down the key elements of GMB so that you have the best chance at ranking locally.
Pitfalls of Bad Marketing: What to Avoid When Picking a Legal Marketing Agency
Lawyers face many unique challenges in online marketing. Fierce competition and catastrophic Google updates have left many firms without a viable source of new leads. Worse, many marketing companies exploit law firms with hollow promises of success. The result? Many law firms spend thousands of dollars per year and see no progress in their online marketing.
The Truth About Links and How They Can Help Your Business Today
Links are always a hot topic of conversation in the marketing world. Links are used by many marketing agencies as a scare tactic to get you to sign on with them. They will base most of their SEO on expanding your number of external links and do very little other work on your website. The truth about links is that no one really knows what the magic number is for links. So, if an agency offers to get you thousands upon thousands of links, there is no real truth that it will help your business. But we do know that links are about quality, not quantity. You could have 50,000 spammy and irrelevant links and your website still won’t rank well, but if you have 20 solid, relevant links, you can rank very high.
Do Meta Tags Still Matter for SEO?
If you have ever talked with an SEO expert at length, you very likely heard about the meta descriptions on your website. While these may seem complicated, mysterious, or even magical, they are actually pretty simple. Meta data boils down to a set of tags in the header of page HTML that is used to tell Google a little more about your website. We are going to talk about three types of meta tags in this article, in order of their relevance to SEO: keywords, descriptions, and titles.
How to Use Color as a Tool
It is no secret that all colors have their own unique psychological effect. There are entire fields of study just devoted to understanding how colors in advertisements can impact the marketability of a product, service, or business. Bright and vivid colors are often utilized for children’s toys, yellow is used as a warning sign (yellow traffic lights, yellow wet floor signs, yellow caution tape, etc.), and blue can inspire trust in users (just take a look at how many banks use blue in their logos.) This is especially true on the internet, and even law firms can be impacted by the types of colors they utilize in logos, photos, and website designs.
Why You Should Post About Current and Local Events
The longer you use social media for your law firm, the more you discover the importance of engaging with your followers. Sometimes this can be answering general legal questions or highlighting clients you’ve helped in the past. Other times it is showcasing your professional talents through new awards and case results. But one of the most important ways to connect with your followers is by humanizing your firm and your legal team, which you can often do by discussing the latest big event.
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