The Key to Eye-Catching Social Media Images
Building out a following on social media for your law firm can be a huge boon to your long-term goals, but only when done right. You may be able to discuss the latest changes to the law, new attorneys or paralegals you’ve brought on, speaking engagements, or events you will be sponsoring. With each post, you may be tempted to share a photo or graphic to make it visually interesting. But you should always remember that each platform has different image size requirements for posts that include images. If your image is not correctly sized, it can be stretched or skewed, and make your post look unprofessional!
Display Your Relevant Experience and Inspire Your Clients
The greatest proof of one’s ability is their experience. When someone is trying to find legal help, they may search high and low to find the firm that has handled cases similar to theirs. They’re looking for familiarity and hope that you can get them the results they want. If you show your clients right away that you have won cases like theirs before, it will give them the confidence to choose you as their lawyer more than anything else.
Link Opportunities Are Everywhere!
You’ve probably heard the pitch: Your website looks great, but it could really use some links! You may have received emails from other law firms or websites claiming: We would love to showcase our content on your website for free. Or, from less scrupulous firms: Let’s swap links!
Create a Style Guide for Your Posts
Marketing your firm on social media is a lot like picking the right outfit. If you’re going to be meeting with a new client, you will want to wear a suit that makes you feel confident, a tie that catches their attention but is not distracting, and shoes that you can comfortably walk in. It all has to work together at the end of the day, but what’s important is how it showcases your unique style and brand.
Charm New Clients by Showcasing Your Attorneys
A picture could be worth a thousand words, but only if you use the right one. Remember, many clients are scared to enter a courtroom, and nothing increases that anxiety more than working with a faceless law firm. If they are browsing your website and all they find are vague stock photos or wide shots of your office, that’s exactly what you are presenting.
Watch Out for Copyright Scams and Phishing Emails
Email scams are nothing new to anyone running a website. Our email clients typically filter out such phishing schemes into spam folders and promptly delete them each month, but scammers have become more sophisticated over the years. Nowadays, many try to mask themselves as “professionals” and can create detailed facades to make website owners think they are legitimate.
Creating a Posting Calendar for Your Firm’s Social Media Accounts
While law firms are not the first thing people think about when they log onto Facebook or Twitter, having an active social media presence can be advantageous to your marketing efforts in the long run. Building accounts for your firm can allow you to stay engaged with your local community, share client reviews and case results, and even connect with new clients. You may already have a business account for your firm, but are not sure where to start building traffic. That is why we advise lawyers and firms to first plan out their posts ahead of time so that they can focus on a long-term strategy for their marketing goals.
Making the Right First Impressions With Your Website’s Design
There is nothing like a strong first impression, especially when it comes to web design. When a potential client clicks on your website, they’re checking to see if you are the right attorney for them. But online users can make split-second decisions about a law firm based just a quick glance at a landing page, meaning you only have a blink of an eye to grab their attention. How will you do that? Well, it all comes down to a proper introduction.
A Long-Term View of SEO (and Some DIY Tips)
One of the common misconceptions about SEO is how long it takes to start generating leads. While SEO is one of the most reliable and cost-effective sources of Web-based traffic, it takes a while to establish a new presence in competitive markets.
Should You Use PPC to Boost Your Lead Acquisition?
This really depends solely on your budget and long-term commitment to your law firm’s online marketing plan. PPC can be a great way to show up at the top of search results. Not only will your firm get prime placement on page one, but in time your phone should start ringing more and more and you may start getting quality leads that could turn into cases.
Categories:
- Ask SLS
- Bail Bonds
- Client-Focused Strategy
- Community
- Google My Business
- Google Updates
- Holidays and Other Fun Stuff
- Law Firm Management
- Legal Online Marketing
- Local Search
- Marketing Tips
- Ms. White Hat’s SEO Corner
- Online Brand Development
- Online Content Development
- Online Review Sites
- Search Engine Optimization
- SLS News
- Social Media Marketing
- Video Marketing
- Website Design