Legal Content That Converts Is King (And Attorney Websites Are Graded Harder)
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
Social Media: A Tool for Branding Your Law Firm
When you think of popular brands on social media, law firms probably do not come to mind. However, that is not to say that law firms should not include social media as part of their marketing strategy. You may see attorneys posting or sharing socially and think they are misguided in their strategy, but it is always better to be part of the conversation.
What Should Lawyers Blog About, and How Often Should They Post?
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
Ask SLS: Do I Need to Redesign My Website?
Website design is generally a matter of preference. The important question to ask is whose preference is being considered throughout the design process? During the development stages, it’s critical to keep the user as the primary focus of design efforts. Websites should always be built with conversion in mind, and users are at the heart of the conversion process. When it comes to attorney websites, it’s critical that the information on your website be easy to find, informative, and encourage the user to pick up the phone and call your office for assistance.
So, keeping that mind, the question is… Read the rest »
CrashBlogging – Don’t Fall for It!
Now that we are all working from home and the courts are closed, the Internet Scammers are out in force! Just this week we have seen at least a dozen emails from scammers trying to sell all kinds of marketing schemes from the past – that didn’t work then and won’t work now!
I Survived COVID-19 – Will Your Law Firm?
That’s right…I survived COVID-19. It was probably the worst illness I’ve ever had and the effects last close to five weeks, but then you are done with it and it’s time to move on. I don’t recommend getting it and I don’t recommend panicking during this time of uncertainty. If you do, your law firm may not survive. This is the time for action. There is a tremendous opportunity for you now. Be a survivor and come out stronger than ever when this pandemic passes.
I’ve been marketing lawyers for over 35 years, with 21 of those as the Founder and CEO of SLS Consulting, Inc. I’ve seen a lot of changes in the world of legal marketing in that time. SLS and our clients have been through a lot in those 21 years. We have learned to pivot our marketing strategies and methodologies to continue to create leads for our clients in fast-changing times, and this new situation is no exception.
Ask SLS: How Do I Get Leads from My Website?
The legal landscape is one of the most competitive on the Internet. Whether you’re a solo practitioner or multi-location law practice, it’s important to build your website to bring in leads. How do you do this, you may ask? Easy – think of what the user wants and start building from there.
Think of your website as a house that you’re trying to sell in a competitive market where a lot of similar houses are also for sale. Now, you can look at other homes in your area and simply model your house after those, but that’s not really going to do much in terms of helping you stand out from the competition. Instead, you need to focus on the elements that are unique to you alone and highlight those things so that potential buyers can clearly see what sets your house apart from the rest. Read the rest »
Marketing Company Comparison: SLS vs The Company Trying to Sell You Links
When it comes to better search result placement, links are important. A website with a strong backlink profile is in a much better position to outrank its competition than a website with a poor backlink profile. But what exactly makes a strong backlink profile? Is it quantity or quality of links? Is it free or paid links? When you get solicited by another marketing company attempting to sell you a link-building package, what exactly does that mean? Let’s break it down! That way, the next time you get solicited by a company trying to get you to focus on links, you’re better equipped to weather the sales pitch.
Ask SLS: Is Virtual Office Space an Option?
Having worked with law firms over the last two decades, one of the more common questions we receive centers around the idea of real office space versus virtual office space. Before we answer this month’s question, let’s define the two different types of spaces.
A real office space is not only where you regularly work, it’s also a space that is yours and yours alone. The address is solely associated with your law firm. It isn’t shared with other law firms, or even other types of businesses. It’s where you show up to work each week, where your staff shows up to work, and a location where official correspondence is sent and received in a timely manner. If a potential client visited this type of office, they would be able to speak with an official employee of your firm. Read the rest »
SLS Roundtable – What’s the Best Advice You Would Give to a Solo Practitioner?
At SLS, we sometimes get calls from lawyers who are in a market where we already have an existing client. Because we offer our clients exclusivity, we can’t always take on every client who reaches out to us. However, that doesn’t mean that we can’t help point them in the right direction!
We recently sat down with our management team and asked to answer the following question:
What’s the best advice you would give to a solo practitioner trying to compete on the Internet these days?
Here’s what they had to say… Read the rest »
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