Why Should Your Website Be Designed for Mobile Users?
These days, over half of web searches come from a mobile device. In fact, a lot of your potential clients don’t even own a computer and they do all their web browsing using their phones.
If your website isn’t mobile-friendly, you’re missing out on millions of potential customers. To attract more clients, your website must do the following when viewed on a mobile device:
- Look good;
- Load fast;
- Navigate easily;
- And interact seamlessly.
SLS Consulting, Inc. Named “Top Web Design Company” by DesignRush
DesignRush is a leading consumer guide that helps people locate the best professional marketing agencies. They have listings for over 20,000 agencies in 50 countries. DesignRush analyzes thousands of agencies and ranks top firms based on their ability to provide SaaS services, including web design and digital marketing.
For our “expertise in web design, legal marketing, SEO, content marketing, and more,” SLS Consulting, Inc. was recently named a “Top Web Design Company” by DesignRush. We are very pleased to be recognized for the service we provide to our clients.
SLS Consulting, Inc. is a full-service digital marketing agency with considerable experience in legal marketing. We’ll streamline your marketing efforts to ensure the best return on investment. When you partner with SLS Consulting, Inc., we always keep you informed and involved with our marketing strategy.
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Content Marketing: Don’t Stop at Keywords!
People often equate SEO with keywords, and keywords are definitely an important ranking factor. Choosing the right keywords will help your website pages and blog entries achieve high rankings in search engine queries. But SEO has gotten a lot more sophisticated in recent years, and there are several additional strategies required to earn a strong page rank.
Keywords are just the tip of the iceberg when it comes to what SEO can do for you. And it’s important to remember that ranking at the top of Google searches shouldn’t be your ultimate goal. It’s more essential to have content that will generate leads.
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How To Respond To Bad Reviews
Businesses live online. And whether we like it or not, online reviews play a significant role in attracting new clients. Reviews also impact organic SEO and Local Pack rankings.
Checking reviews found on Google, Yelp, Facebook, and other sites has become an integral part of the buyer’s journey for today’s consumers. If you ignore negative reviews, people will think you have something to hide. But negative reviews are a wonderful opportunity to build your brand if you’re willing to respond in an open and positive way.
It’s essential to respond to all reviews in a timely manner. This tells people that you care about the type of experience you’re providing for your clients. Replying to reviews also demonstrates that you’re willing to listen to your clients and accept criticism. Above all, it shows you’re human.
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How Can I Get More Reviews?
When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.
There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.
Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it.
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Link Opportunities Are Everywhere!
You may have heard from friends, marketers, or colleagues that link building is a good way to attract more customers to your website. And this is certainly true. But it’s important to have a clear strategy to attract the right type of links.
Link building includes actions designed to increase the number of inbound links to your website. Effective link building will improve your website’s profile and enhance SEO. But attracting the wrong kind of links can actually damage SEO and even get you penalized by Google.
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Social Media—Tips and Advice
Social media is a wonderful tool for making new connections and keeping up with old friends. But it also has its pitfalls. Social media can be used for bullying, harassment, and the spreading of baseless rumors. People have had their reputations and careers destroyed by a single careless comment they posted on Facebook, Twitter, or Instagram.
When you choose to start a social media account for your law firm or any type of SMB, it’s essential to realize that everything you post reflects you and your business to the entire world. If you ever hear yourself asking, “Should I really post this?” the answer is probably “NO!”
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Do You Know Your ROI?
There’s a lot of mistrust between the people who run businesses and their marketers. According to a recent survey, less than half of CEOs believe their Chief Marketing Officer (CMO) is on their side.
It’s common for businesses to blame the marketing department first when things aren’t going well. But marketers share some of the blame for this lack of trust. Too many marketers act like their craft is shrouded in mystery instead of being straight with their clients.
It’s essential for marketers to be up front with clients about what they’re doing. The tools that marketers use can be pretty sophisticated, but it really isn’t that difficult to explain how ROI is measured. If your marketer doesn’t come clean, then they probably have something to hide.
Three areas where your marketer should be able to show you clear results are Dynamic Tracking of incoming calls, Google Business Profile tracking, and Google Analytics.
Internal Links —An SEO Opportunity Hiding in Plain Site
An internal link is something the user clicks on or taps to get to another part of your website. Internal links may be indicated by a button, an icon, or group of underlined blue words called anchor text.
When used correctly, internal links make your website a lot more user-friendly. They also improve SEO by telling Google how your site is organized and increasing the number of pages that get indexed.
Legal Blog Topics That Generate Leads
In legal marketing, blog posts can assist your marketing strategy in several ways, but one goal should stand above all others – generating leads and converting them into new clients.
When someone is directed to one of your blog posts through an organic search, chances are they’re looking for a lawyer. They may have been in an accident or they could be facing criminal charges, and they’re trying to learn as much as possible so they can make the right decision.
An effective blog post will put the reader at ease by providing them with useful information. You want to establish authority and convince the reader that you understand their predicament and you know how to help. Ideally, the reader will leave their contact information or call the firm before they leave the website.
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