Legal Internet Marketing Blog

How Your Marketing Agency Responds to a Design Request

By SLS Consulting on April 5, 2023

At SLS Consulting, Inc., we understand the importance of a first impression, especially when it comes to your website. Our design team specializes in striking the right balance between satisfying SEO ranking factors, implementing modern design and ADA practices, and helping clients find what they’re looking for.

We recognize the importance of enhancing your brand and producing a website that reflects your firm’s values, personality, and style.

The SLS Consulting, Inc. team has been designing successful legal websites for over 20 years. Using our experience, we have developed helpful strategies and valuable tips for working with clients. Today, we continue to build award-winning sites that are known throughout the industry. Read the rest »

Law Firm “About Us” Pages 101

By SLS Consulting on March 30, 2023

When someone is looking for a lawyer, chances are they have a pretty big problem. Perhaps their daughter was harmed in an automobile collision, or their brother got arrested for domestic abuse. Or maybe their spouse suddenly moved out of the house, and they don’t know where to turn for help.

A potential client is probably feeling a great deal of pain and confusion and a sense that their world is coming apart. What they need most is to feel reassured. You want to convince them that you know how to make things better, and you’ve already helped a lot of people who were in a similar situation.

Your About Us page is probably the second most viewed page on your website after your Homepage. And it’s crucial for converting visitors into leads. Read the rest »

How to Determine Your SEO Content Budget

By SLS Consulting on March 20, 2023

For law firms, digital marketing is vastly superior to traditional marketing strategies when it comes to generating ROI. That’s because digital marketing is targeted to connect you with people in your area who are seeking the services you provide.

Content marketing is a key component of any digital marketing campaign. It has significant front-end costs, including building a competitive website, defining your marketing goals, and purchasing the necessary diagnostic tools. After that, maintaining a content marketing campaign is relatively inexpensive and it will provide revenues for years to come Read the rest »

Building Effective Lawsuit Case Results Pages

By SLS Consulting on March 10, 2023

Choosing the right personal injury lawyer is a huge decision. For many accident victims, prevailing in a personal injury lawsuit is the only way to avoid severe financial hardship. That’s why it’s so important to convince potential clients that you have a successful track record in personal injury cases.

When used effectively, a Case Results page tells people that you have what it takes to win. But you’ll need to do a lot more than provide a list of big settlements. It’s important to format your Case Results page in a way that tells every client’s story.

People have a natural sense of fairness and a desire to see justice prevail. When you tell them what your client was up against and how you helped them secure their future, it’s very compelling. Read the rest »

Why Should Your Website Be Designed for Mobile Users?

By SLS Consulting on January 30, 2023

These days, over half of web searches come from a mobile device. In fact, a lot of your potential clients don’t even own a computer and they do all their web browsing using their phones.

If your website isn’t mobile-friendly, you’re missing out on millions of potential customers. To attract more clients, your website must do the following when viewed on a mobile device:

1. Look good;
2. Load fast;
3. Navigate easily;
4. And interact seamlessly.

Read the rest »

SLS Consulting, Inc. Named “Top Web Design Company” by DesignRush

By SLS Consulting on January 20, 2023

DesignRush is a leading consumer guide that helps people locate the best professional marketing agencies. They have listings for over 20,000 agencies in 50 countries. DesignRush analyzes thousands of agencies and ranks top firms based on their ability to provide SaaS services, including web design and digital marketing.

For our “expertise in web design, legal marketing, SEO, content marketing, and more,” SLS Consulting, Inc. was recently named a “Top Web Design Company” by DesignRush. We are very pleased to be recognized for the service we provide to our clients.

SLS Consulting, Inc. is a full-service digital marketing agency with considerable experience in legal marketing. We’ll streamline your marketing efforts to ensure the best return on investment. When you partner with SLS Consulting, Inc., we always keep you informed and involved with our marketing strategy. Read the rest »

Content Marketing: Don’t Stop at Keywords!

By SLS Consulting on January 10, 2023

People often equate SEO with keywords, and keywords are definitely an important ranking factor. Choosing the right keywords will help your website pages and blog entries achieve high rankings in search engine queries. But SEO has gotten a lot more sophisticated in recent years, and there are several additional strategies required to earn a strong page rank.

Keywords are just the tip of the iceberg when it comes to what SEO can do for you. And it’s important to remember that ranking at the top of Google searches shouldn’t be your ultimate goal. It’s more essential to have content that will generate leads. Read the rest »

How To Respond To Bad Reviews

By SLS Consulting on December 20, 2022

Businesses live online. And whether we like it or not, online reviews play a significant role in attracting new clients. Reviews also impact organic SEO and Local Pack rankings.

Checking reviews found on Google, Yelp, Facebook, and other sites has become an integral part of the buyer’s journey for today’s consumers. If you ignore negative reviews, people will think you have something to hide. But negative reviews are a wonderful opportunity to build your brand if you’re willing to respond in an open and positive way.

It’s essential to respond to all reviews in a timely manner. This tells people that you care about the type of experience you’re providing for your clients. Replying to reviews also demonstrates that you’re willing to listen to your clients and accept criticism. Above all, it shows you’re human. Read the rest »

How Can I Get More Reviews?

By SLS Consulting on December 10, 2022

When you do a good job, satisfied clients will be happy to write you good reviews. And positive reviews are a powerful way to convince people to choose your business. But sometimes people need a little extra prompting.

There’s nothing wrong with asking clients to write you a review on Google, GMB, Facebook, or other social media and review sites. But a lot of people feel awkward about making these requests.

Having the right procedure in place makes it a lot easier for your team to request reviews. Many firms choose to incorporate it as part of the offboarding process. When requesting a review becomes a habit, your team members will start doing it automatically without even thinking about it. Read the rest »

Link Opportunities Are Everywhere!

By SLS Consulting on December 5, 2022

You may have heard from friends, marketers, or colleagues that link building is a good way to attract more customers to your website. And this is certainly true. But it’s important to have a clear strategy to attract the right type of links.

Link building includes actions designed to increase the number of inbound links to your website. Effective link building will improve your website’s profile and enhance SEO. But attracting the wrong kind of links can actually damage SEO and even get you penalized by Google. Read the rest »