How Can You Change Your Company’s Online Branding?
Branding is an essential part of creating a strong online presence. By creating a clear image of who your company is, what it stands for, and how it interacts with its customers, you can become readily identifiable in all media outlets. But what if you decide to change your company’s branding years into marketing a single type of image?
It is possible to change your branding through hard work and a marketing plan that takes into account all aspects of your company’s online presence.
If you do it right, you can have consistency and success in your rebranding, but you’ll need to take into account all parts of your company.
The Focus of Your Content
Branding involves consistency in all types of written content published online. This includes the topics that you focus your writing on and the style in which it is written.
The Hidden History of Thanksgiving
Thanksgiving is just a week away. Of course we all know the story of how the Pilgrims and the Native Americans gathered at the Plymouth Colony (also spelled Plimoth) in 1621 to share a meal and give thanks for a bountiful harvest.
However, did you know that the first official Thanksgiving in the U.S. was held two centuries later?
That’s just one of the many little known facts about one of the most popular holidays in the United States. With the day almost here, we take a look at some other insights into Thanksgiving that you may have never heard.
Creating a Holiday
Actually, the “first” Thanksgiving was described in a letter written by Edward Winslow, the leader of the Plymouth colony in 1621. Unfortunately that letter was lost and was only rediscovered in the 1800s. It wasn’t until a Boston publisher named Alexander Young printed Winslow’s brief account of the 1621 feast and dubbed it the “First Thanksgiving” that the seeds of the holiday we know today were planted. That was in 1841.
Celebrate Turkeys this Thanksgiving
For most Americans, the thought of Thanksgiving brings up fond memories of the dinner table piled high with delicious food, the family all gathered together, and the blissful snooze-fest after a full feast. However, the pièce de résistance of this favored holiday for many is, of course, the turkey.
But while countless websites and TV shows talk about creative and unconventional methods for preparing a turkey dinner, one place in particular puts a twist on the traditional Thanksgiving by bringing this iconic bird to the table in a whole new way.
Farm Sanctuary
Farm Sanctuary is a non-profit organization that rescues and rehabilitates thousands of farm animals from industrialized farming. Cows, chickens, pigs, and turkeys are allowed to roam free at one of the organization’s three shelters located in Orland and Acton in California, and Watkins Glen, New York. Each of the shelters offers guided tours and educational materials that highlight the realities of modern farming, as well as the animals’ stories of survival.
Celebrating the Fall Season in Southern California
While you may not know it, the fall season is in full swing in southern California. Unlike other parts of the United States, this time of the year isn’t as evident or festive by default. However, a slight chill in the air and changing colors in nature will put many people in the mood to celebrate autumn.
And while you may not know it, there are plenty of ways to celebrate fall in southern California. If you and your family are looking to embrace this time of year, consider the following activities that will put you in the mood for fall, no matter how warm it may be outside.
Fall Festivals
Festivals are springing up in cities across southern California, giving residents the chance to be transported away from the typical SoCal day and into a fall wonderland.
Less Than 24 Hours Left in SLS Consulting’s Candy Corn Guessing Game!
Are you a candy corn fan?
Think you have what it takes to correctly guess how many pieces of candy there are?
SLS Consulting is giving away some swag, AND a container full of candy corn, to the lucky guesser who comes closest to the actual number of pieces in the jar (without going over). But hurry! We’re going to be revealing the winner at 12:00 Noon on Halloween, so time is running out to make your best guess.
To enter, please visit our Facebook page and leave a comment with your guess on our Facebook post about this contest.
Read the rest »
The Best Places for Trick-or-Treating Near Pasadena
At SLS Consulting, our marketing team is excited to once again celebrate Halloween in and around the Pasadena area! Families of all sizes are gearing up for the holiday as well, and if your little ones are ready to go trick-or-treating, you’ll not want to disappoint them. Finding the right place to go trick-or-treating can be difficult, especially in a city as big as Pasadena.
If you’re planning to go out on Halloween night with your family, consider the following areas and pick the one you think is right for you.
Pasadena, South Pasadena, and Altadena
Keep Your Company Relevant, Be Visible on All Devices
More people than ever own multiple devices with online capability and are using them every day. Laptops, smartphones, and tablets all give consumers the ability to check out a company online and learn more about their services anywhere and at any time. In fact, studies have shown that an increasing amount of consumers are checking out a company’s products and services via multiple devices before they decide to make a purchase.
As such, it is important that your company has a strong presence on every type of device. If you do not take into account both desktop and mobile website design, you could easily lose a potential customer in mere moments.
Laptops/Desktops
Saying that your website’s appearance on laptops and desktops is important is obvious. However, many companies have neglected these devices in favor of focusing on smartphones and tablets. While these devices are more important than ever, laptops and desktops are still a major source of online traffic.
Making the Right Choices in a Website Redesign
Redesigning your website is not just a good idea for older websites; it’s a natural part of staying relevant online. Website style is constantly evolving, making any site that is out of step with the rest of the Internet seem old. Plus, search engines are evolving their guidelines at a more rapid pace than ever. As such, it is vital that you know when it is time to redesign your site.
While most companies complete a redesign at most every two years, according to Hubspot, that does not mean that there is an exact timeline for redesigning. Be aware of the following ideas when considering a redesign so that you don’t make a mistake when making crucial alterations to your website.
Why Are You Redesigning?
Think about what has motivated you to start a redesign and consider the legitimacy of the reason. Are you simply tired of your current look? Do you simply think it’s been too long since the last redesign? Are you trying to look like someone else? Is it simply to gain attention? All of these reasons have one thing in common: they have no connection to actual improvements.
Is Your Marketing Content Truly Engaging with Your Reader?
More than ever, well-done written content is one of the pillars of a strong online marketing campaign. Due to a combination of Google’s crackdown on spam and the shifting tastes of consumers, having high quality writing can both boost search engine rankings and snag the attention of readers.
In this entry, we will look at how written content can engage with a reader and make him or her feel connected to a company. Consider these ideas and how they can relate to your company’s style and goals.
Tell a Story
All great writing tells a story, either explicitly or implicitly. Your intro, exposition, and resolution will create questions for the reader and eventually provide some type of answer for him or her. While this is obvious in literature, marketing writing also follows the same path. Creating questions in the minds of readers and then providing answers helps to show that your company is a source of knowledge or the answer to those questions. In any case, a well-done story will make readers invested and interested until the end. Read the rest »
Are You Sending the Wrong Message About Your Brand Online?
At SLS Consulting, our online marketing team understands that every company with a strategy for online content has a message that they want to make clear to potential clients. While some may do this in overt ways, like slogans and logos, others will use client interaction and word-of-mouth to create a message.
However, there may be many ways in which you are actually sending out the wrong message concerning your company and the focus of your brand. Think about the following mistakes and how they may be sending out a different message concerning your company than you actually want.
Incompatible Values with Customers
You may have certain values when it comes to the emphasis of your company’s work and products, but are these in line with the values of your customers?
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