Good SEO Is Focused on Leads
SEO is a complicated industry, with as many tools to measure performance as there are experts on the subject. Every SEO company will differ on which tools are best. Some of the most prominent ways of measuring the success of your SEO are link strength (domain authority), rankings, and keyword density. While these and many other metrics can play a role in measuring SEO, we have found that the most important metric is leads.
Link Opportunities Are Everywhere!
You’ve probably heard the pitch: Your website looks great, but it could really use some links! You may have received emails from other law firms or websites claiming: We would love to showcase our content on your website for free. Or, from less scrupulous firms: Let’s swap links!
A Long-Term View of SEO (and Some DIY Tips)
One of the common misconceptions about SEO is how long it takes to start generating leads. While SEO is one of the most reliable and cost-effective sources of Web-based traffic, it takes a while to establish a new presence in competitive markets.
MozCast Google Algorithm Review – October 2018
The end of September saw a flurry of Google search engine activity! Those updates spilled over into the beginning of October, and we’ve been tracking them for you in our monthly installment of the MozCast Google Algorithm Review.
Ever wonder why your website’s rankings dip or swell? The answer is that Google’s engineers are always tinkering with Hummingbird, Google’s core algorithm, and its individual components. Since no one besides Google truly knows what is being done or the goals of the updates, we bring you the search engine world’s best guesses!
MozCast Google Algorithm Review – September 2018
After the storm comes a rainbow! Well, not exactly. But since August saw so many search engine ranking fluctuations due to Google’s broad core algorithm update, it made sense that the Google engineers would back off a bit in September and let the new changes take effect.
To look at the hard data of what Google is up to, we rely on our friends over at Moz, who provide the daily MozCast: a “weather report showing turbulence in the Google algorithm over the previous day.” Moz develops its temperature reading with the help of 1,000 specific keywords, tracked every 24 hours. They grab the top 10 search engine results, and compare to the previous day. This lets them (and us) know if Google’s engineers are moving things behind the scenes. Read the rest »
MozCast Google Algorithm Review – August 2018
August was scorching hot! Google made some major changes in its Hummingbird algorithm, and our friends over at Moz recorded temperatures and storms that were almost off the charts!
Every month, SLS Consulting compiles data from the MozCast (which posts the temperature every day on Twitter based on the top 10 results of 1,000 hand-picked keywords), AccuRanker (which notes a daily “Grump” rating based on the search engine fluctuations in 100 top keywords), and Algoroo (which tracks the Google algorithm with a volatility rating known as “high roo”). Let’s dive in to see what’s happening in the SERPs… Read the rest »
PPC Is NOT the Answer to Your Ranking Problems
Don’t get us wrong—pay-per-click advertising is a great way to obtain paid leads. However, just because you’re getting leads doesn’t mean those leads are actually converting (or that they’re even quality leads). The biggest misconception we hear about PPC is that it’s the only thing you need to grow your practice. This idea couldn’t be FURTHER from the truth.
At SLS Consulting, Inc., we oversee pay-per-click campaigns for many of our clients. Does that mean that we ONLY focus on PPC for these clients? Of course it doesn’t! PPC is one specific strategy for lead generation, and we never recommend that our clients put all of their eggs in one basket, so to speak. Read the rest »
MozCast Google Algorithm Review – July 2018
July at our Pasadena office was scorching hot—and Google’s shifting algorithmic updates were on the hot side as well. The MozCast, a selection of 1,000 tracking keywords put together by our friends over at Moz, noted “storms” mixed with “rain.”
If you don’t know, every day on Twitter, the Mozcast notes the fluctuations in how well its chosen keywords performed, and decides on a “temperature” for the changes of the day. The closer the temperature is to 70°, the less likely it is that Google is tweaking its algorithm at the moment—and your rankings should theoretically stay consistent. Read the rest »
Don’t Be Bullied by Your Marketing Company…Tell Them What You Want!
Why are you looking for a new marketing company?
What is it that your existing company isn’t accomplishing?
What are you trying to get out of your website?
These are EXTREMELY important questions that you need to ask yourself BEFORE you let a marketing company convince you to hire them. In fact, it’s important to remember that any marketing company that’s cold-calling you or reaching out with flashy mailers HAS NO IDEA what your current needs are. They’re going to talk to you about the services they offer, but they’re going to disregard what your website actually needs to be a success.
Don’t get suckered into paying for services you don’t need!
Do any of these scenarios sound familiar? Read the rest »
“Page One Google results guaranteed or YOU don’t pay!” – Really?
First… I apologize; this is a long post and more of a rant! I get a LOT of spam from other marketing companies – both through the SLS website and forwarded to me by our clients. Most are not worthy of commenting on, and some just tell flat-out lies. It is frustrating to see so many people trying to get rich with smoke and mirrors. Successful organic SEO is tough – really tough – when done right. I could absolutely tell you that we guarantee success, but not to ranking a few keywords on “page one” of Google results. We guarantee success because we work tirelessly, as a team of skilled professionals, to make sure that all of our clients get the best we can give.
Today I got an email from a company with the title quoted above. The body was confusing, basically telling you that SEO is like underwater kickboxing (?): Read the rest »
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