12 Years and Still Going Strong
SLS Consulting, Inc. founder Susan L. Ziegler and her team are very honored to receive the Pasadena Hall of Fame Award for Website Design and Development. This is the 12th consecutive year that SLS Consulting, Inc. has received this award due to the team’s devotion to improving and growing with developments in the legal marketing industry.
Ask SLS: How Do I Get My Office Verified on Google?
We’ve been helping lawyers achieve higher search placement for over two decades now. Throughout that time, the Internet has changed – A LOT. However, despite all the advancements and shifts in best-practice marketing strategy, there’s always one question that we’ve gotten from law firms big and small. It’s quite possibly the easiest question to answer, but it’s typically the question we get the most pushback on for specific, yet common, circumstances.
One of the most commonly asked questions we get from attorneys is… Read the rest »
Expertise.com Names SLS Consulting, Inc. One of the Best Advertising Agencies in Pasadena
As we move into the second half of 2020, we at SLS Consulting, Inc. are busy expanding our clients’ reach and building out their caseloads, albeit remotely. Even amidst the sudden changes of the Stay at Home Order and COVID-19, we have not let it slow us down. In fact, we are working harder than ever. We are excited to announce that Expertise.com has selected SLS Consulting, Inc. to receive the Best Advertising Agencies Award for 2020. This award only goes to the top 19 agencies in Pasadena and we are proud to join the ranking. Expertise.com employs a rigorous selection process to choose its winners, reviewing an agency’s reputation, credibility, experience, availability, and professionalism. Among the 39 agencies selected, only 31 reach the curated list before the final 19 are awarded this prestigious accolade.
Generate Better Leads with a Modern Legal Website
How does your website stack up against your competitors? Is it easy to use? Is it fast? Does it display properly on desktop, tablet, and mobile devices?
Most importantly, if you put your website in a lineup with other law firms’ sites, and people were asked to choose the best-looking site, would anyone pick yours?
When it comes to converting site visitors into potential clients, your website design is a huge factor. If your competition has a modern, fast, responsive website design and you do not, you are at a huge disadvantage.
Legal Content That Converts Is King (And Attorney Websites Are Graded Harder)
Have you ever visited a great-looking website only to be disappointed in how bad the content was? More times than not, digital marketing firms focus on one or the other. It takes a lot of creativity, revisions, and testing to build a website that not only looks great but provides important information for the user. For law firms hoping to rank for high-value key terms and convert site visitors into clients, informative, easy-to-read content is just as important as the look and feel of your website.
Social Media: A Tool for Branding Your Law Firm
When you think of popular brands on social media, law firms probably do not come to mind. However, that is not to say that law firms should not include social media as part of their marketing strategy. You may see attorneys posting or sharing socially and think they are misguided in their strategy, but it is always better to be part of the conversation.
What Should Lawyers Blog About, and How Often Should They Post?
This is probably one of the most commonly asked questions in the realm of attorney marketing. Unfortunately, a lot of the answers you may hear don’t necessarily consider the most critical factor in all of this – the user. Whereas “blawging” (law blogging) used to be all about improving your search placement, nowadays it’s all about the user, and effectively being able to convert that user into a potential customer or brand advocate.
Ask SLS: Do I Need to Redesign My Website?
Website design is generally a matter of preference. The important question to ask is whose preference is being considered throughout the design process? During the development stages, it’s critical to keep the user as the primary focus of design efforts. Websites should always be built with conversion in mind, and users are at the heart of the conversion process. When it comes to attorney websites, it’s critical that the information on your website be easy to find, informative, and encourage the user to pick up the phone and call your office for assistance.
So, keeping that mind, the question is… Read the rest »
CrashBlogging – Don’t Fall for It!
Now that we are all working from home and the courts are closed, the Internet Scammers are out in force! Just this week we have seen at least a dozen emails from scammers trying to sell all kinds of marketing schemes from the past – that didn’t work then and won’t work now!
I Survived COVID-19 – Will Your Law Firm?
That’s right…I survived COVID-19. It was probably the worst illness I’ve ever had and the effects last close to five weeks, but then you are done with it and it’s time to move on. I don’t recommend getting it and I don’t recommend panicking during this time of uncertainty. If you do, your law firm may not survive. This is the time for action. There is a tremendous opportunity for you now. Be a survivor and come out stronger than ever when this pandemic passes.
I’ve been marketing lawyers for over 35 years, with 21 of those as the Founder and CEO of SLS Consulting, Inc. I’ve seen a lot of changes in the world of legal marketing in that time. SLS and our clients have been through a lot in those 21 years. We have learned to pivot our marketing strategies and methodologies to continue to create leads for our clients in fast-changing times, and this new situation is no exception.
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