Establishing Yourself as an Authority in the Legal World Online
At SLS Consulting, we have helped countless law firms not only improve their online presence, but also prove themselves to be an authority in the area of law they practice and the state that they work in. As such, we understand that even the most highly skilled and experienced law firm can have their reputation and history of success poorly represented online.
If you are an up and coming law firm or a well established law firm that has a weak presence online, you may be wondering where to start. Think about the following areas and consider whether your firm’s presence is weak and could use improvement. Read the rest »
When Blog Writing, Structure Can Help Promote Creativity
Having a blog that you consistently publish on is a key part of online marketing, with your site continually creating new content associated with your company. While there are many more aspects of a strong online presence, having a successful and high quality blog is a definite help.
But if you have been writing for your company’s blog for an extended period of time, you may find that you are starting to repeat yourself. Obviously, this is not good for reader retention or search engine rankings. But what can you do about it?
First, take the time to go over your previous blog entries. All of them, if possible. It may seem tedious and time-consuming, but it is vital that you set aside time to completely understand where your blog has been and where it has not. Getting a better look at your blog’s content will illustrate any over-reliance on a subject or the neglect of any area of your company.
Social Media Overload, Fear of Missing Out, and Your Online Marketing Campaign
The ever-present nature of social media has gone from an unexpected development to an accepted aspect of life in only a few years. With more social media platforms than ever and greater ease of access due to mobile devices, it can be hard to escape the clutches of social media. And whether you work in the field of social media marketing or are simply one of its many casual participants, you may be feeling burned out.
According to a report by Mashable, people are visiting social media sites more than ever, but are also experiencing more anxiety and having thoughts of putting a pause on their online activity. With so many companies investing their time and effort, as well as hopes, into social media presence, it is vital that you understand where online users currently sit in both their actions and mental state.
On the Edge of Burning Out
Results from Mashable’s poll indicate that 51% of people are social networking more now than they were two years ago, with 27% checking their social media sites as soon as they wake up. Additionally, users manage an average of 3.1 email addresses, an increase from 2.6 in 2012, an indication of higher and more varied site usage. A total of 42% have multiple social networking accounts, although 61% of 18 to 34-year-olds having multiple accounts.
Why Google+ is More Important in Your Marketing Efforts than Any Other Social Site
A lot of people turned their noses up at Google+ once it launched. However, chances are very good that none of those people spurning Google’s social site were marketers. Today, Google+ may not be the most popular site in terms of number of users, but it is the most critical to establish a presence in order to maximize efforts towards ranking well in search results.
Google is very secretive about exactly which factors are taken into consideration as part of its search rankings algorithm. However, it should always be assumed that when it comes to Google, any product the search engine giant peddles has some sort of significance, particularly as part of its ranking system. Google+ is no exception to this rule.
Why Focusing on One Online Review Site Might Not Be the Best Strategy
Have you ever heard the expression “Don’t put all your eggs in one basket”?
If you haven’t, it plainly means that you shouldn’t devote all of your efforts to one individual endeavor. In the world of online reviews, it roughly means that you shouldn’t just focus on one individual review site to obtain reviews. Instead, you should attempt to create and foster a well-rounded review profile across multiple sites. Not only will Internet searchers appreciate the variety of reviews, but search engines may give you a boost in search results as well.
What are Hashtags? And Why are They Important?
Originating on Twitter, hashtags, denoted by “#” immediately followed by a word or phrase, are a means of categorizing data in such a way that third parties can access that data while searching the given hashtag. In layman’s terms, a hashtag gives you additional information about a particular post, indirectly connecting that post to other posts out there that have used the same hashtag. In the world of online advertising, hashtags can help a brand get its message in front of as many sets of eyes as possible.
The Hashtag Spreads its Wings
Despite its humble beginnings on Twitter, the hashtag is now a valuable component of most social media sites. The major players in social media marketing – Google+, Facebook, Instagram, etc. – all incorporate hashtags into user experience, making it easy for brands to hone in on a particular topic and appeal to an intended audience. The hashtag is such a common mainstay in the world of social media that most users are not only familiar with it, but are comfortable themselves using hashtags, searching them, and paying attention to them. For Internet marketing, hashtags can lead to increased engagement and help expand a brand’s social media audience, two goals that every social media marketer is always vying for. Read the rest »
Don’t Fall Prey to Penguin 2.0 Scare Tactics
Online marketing companies and corporations all remember the confusion and losses that resulted from Google’s Penguin 1.0 update during April 2012. Some are still looking for new ways to market online in its wake. So the beginning of Penguin 2.0 has predictably caused many companies to worry about their rankings and the tactics they should use to avoid harming their marketing campaigns.
Like many times of uncertainty in history, dating far back before the rise of the Internet, people are at risk of falling victim to those who use scare tactics that prey on people’s misunderstandings. Today, law firms across the country looking to recover from the effects of Penguin 2.0 are at risk of falling victim to people and companies who are telling them that their ranks have fallen and that they alone can help them recover.
Vine Versus Instagram Video: Why Each Site is Worth Posting To
These days, in the world of smart phones, you either have an iPhone or a Droid. Regardless of which make of smart phone you sport, the likelihood is fairly high that you use one of two video uploading applications to share mini-movies with your friends: Vine or Instagram Video. While it may seem like an “either-or” type of choice as far as which application you should use, it really isn’t, particularly for businesses looking to expand their mobile marketing efforts. Even though the two applications have their differences, their purpose in mobile marketing is the same – branding.
The differences between Vine and Instagram Video are easy to see. Vine videos are six and a half seconds in length while Instagram videos are 15 seconds. Vine videos loop while Instagram videos play through just once. Vine is owned by Twitter while Instagram is owned by Facebook. While the differences between the two mobile apps seem apparent, the similarities in advertising value are more or less on par with one another.
Can You Pay to Remove Negative Reviews? Yelpers Can’t…
When it comes to online reviews, one of the most frequently asked questions we receive centers around paid advertising. Specifically, we’re often asked whether or not paying for advertising gives a company more leeway when it comes to removing negative reviews. The short answer to this question is an emphatic NO. However, that’s not to say that paid advertising doesn’t have its benefits.
Many businesses assume that if a review website is willing to offer a premium listing, then that review website must certainly be willing to remove a negative review or two at the business’s request. While there may be some sites out there that are willing to bend the rules for their paying customers, most respectable online review sites (the kind that search engines like Google actually pay attention to) are not willing to compromise their online credibility in order to pacify businesses with negative reviews that also happen to be willing to pay. Read the rest »
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